Peter Greene calls attention to a new federal grant program of $28.4 million, to pay for low-income students to take Advanced Placement courses. AP courses are a source of revenue for the College Board, whose president is David Coleman, architect of the Common Core.
“I will remind everyone, as I always do, that the College Board (home of the AP test and the SATs) is not a philanthropic organization, administering these tests as some sort of public service. They are a business, one of several similar ones, selling a product. This program is the equivalent of the feds saying, “Students really need to be able to drive a Ford to school, so we we’re going to finance the purchase of Fords for some students.”
“What does the College Board get out of this program?
“Huge product placement. David Coleman’s College Board has been working hard to market the AP test as the go-to proof that a student is on the college path. Some states (PA is one) give extra points to school evaluation scores based on the number of AP courses offered. The new PSAT will become an AP-recommendation generator. This program is one more tap-tap-tap in the drumbeat that if you want to go to college, you must hit the AP. The program can also be directed toward IB tests or “other approved advanced placement tests,” but it’s the AP brand that is on the marquee.
“The product placement represents a savvy marketing end run. The AP biz has previously depended on the kindness of colleges to push their product. But colleges and universities weren’t really working all that hard to market the College Board’s product for them. Now, with the help of state and federal governments and their own PSAT test, the College Board is marketing directly to parents and students, tapping into that same must-go-to-college gut-level terror that makes the SAT test the must-take test.
“What do low-income students get out of this?
“A chance to take an AP test. Not, mind you, more resources to get ready for it, nor do they get help with actually going to a college after taking the test (which may or may not give them any help once they get in).
“These grants eliminate some of the financial roadblocks for low-income students taking Advanced Placement courses, letting them take tests with the potential of earning college credit while in high school,” said U.S. Secretary of Education Arne Duncan.”
So it’s not help to prepare for the tests, no guarantee of earning college credit in high school, just a chance to take a test that you may not be prepared for. And a nice addition to the College Board’s bottom line. Let us not forget that Coleman got his start at McKinsey. He is a businessman, not an educator. And the College Board’s relationship with the DOE is good business.