Descendants of the celebrated painter Norman Rockwell wrote an article in USA Today protesting the Trump administration’s selective use of his work to portray an all-white America. The Department of Homeland Security has issued propaganda that includes Rockwell paintings to illustrate that the U.S. has no racial diversity. Whites only.
His children, grandchildren and great-grandchildren wrote this article.
If Norman Rockwell were alive today, he would be devastated to see that his own work has been marshalled for the cause of persecution toward immigrant communities and people of color.
The Rockwell family
A group of mostly White Americans stands beneath a billowing national flag, right hands to their hearts. Construction workers crawl ant-like over a close-up of the upraised torch in the hand of the Statue of Liberty. A craggy Daniel Boone in raccoon-skin cap gazes off into the distance against a purple background, cradling his rifle.
These are three Norman Rockwell paintings that recently appeared without authorization in social media posts by the U.S. Department of Homeland Security. They bore these labels: “Protect our American way of life,” “Manifest Heroism” and a quote from Calvin Coolidge, “Those who do not want to be partakers of the American spirit ought not to settle in America.”

Norman Rockwell – our father, grandfather and great-grandfather – painted more than 4,000 works during his career, many of them depicting what are considered classic scenes from 20th century American life: Boy Scouts, doctor visits, squabbling couples, soda shops, soldiers returning from war, linemen and so much more.
From 1916 to 1963, he regularly painted covers for the Saturday Evening Post, which by and large depicted only White people. The scarcity of people of color in Rockwell’s paintings has led those who are not familiar with his entire oeuvre to draw the conclusion that his vision was of a White America, free of immigrants and people of color. But nothing could have been further from the truth.
Norman Rockwell used art to confront racism, injustice in America
Rockwell was profoundly shaken by the injusticestoward Black Americans that were brought to the forefront during the Civil Rights Movement. He felt an urgent need to raise his voice against the racism and injustice he witnessed all around him.Need a news break? Check out the all new PLAY hub with puzzles, games and more!
In January of 1964, just one month shy of his 70th birthday, his iconic painting “The Problem We All Live With” appeared in Look magazine. The painting was inspired by the experiences of Ruby Bridges, a 6-year-old girl who had been escorted by U.S. Marshals to desegregate her New Orleans school in 1960.

The painting focuses on a young Black girl in a white dress walking to school surrounded by unmistakable signs of racism and violence. A horrifying epithet scrawled across a wall dotted by rotten tomatoes recently hurled and the burly bodies of the four U.S. Marshalls accompanying her all point to the horrifying historical moment depicted in the scene. But perhaps most haunting of all is that title: “The Problem We All Live With,” an eternal present tense, inviting us to engage with the ravages of racism in our society, to open our eyes to the injustice and violence.
“I was born a White Protestant with some prejudices that I am continuously trying to eradicate,” Rockwell said in an interview in 1962. “I am angry at unjust prejudices, in other people and in myself.”
His efforts to eradicate prejudices both within himself and others led him to explore issues of racism, violence and segregation well into his 70s: “Golden Rule” (1961), “Murder in Mississippi” (1965) and “New Kids in the Neighborhood (Negro in the Suburbs)” (1967) all demonstrate his deep commitment to equality and anti-racism.

If Norman Rockwell were alive today, he would be devastated to see that not only does the problem Ruby Bridges confronted 65 years ago still plague us as a society, but that his own work has been marshalled for the cause of persecution toward immigrant communities and people of color.
We ‒ as his eldest son, grandchildren and great-grandchildren ‒ believe that now is the time to follow in his footsteps and stand for the values he truly wished to share with us and all Americans: compassion, inclusiveness and justice for all.
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In addition to the contested use of Rockwell’s paintings, the Trump administration’s Department of Labor has used the retro images below as part of its recruitment/branding campaign (slogans like “Make America Skilled Again,” “Build America’s Future,” “American Workers First,” “Your Nation Needs You”). The DOL ran them on social media (USDOL posts on X/Twitter, Facebook and Instagram). The posters present America as an all-white nation of male workers. No diversity. Broad shoulders. Blonde hair. Open-collar. He-men. Red-blooded white American men. No Rosie the Riveter.




