Somebody has figured out how to make a pile of money with a bright and shiny innovation: AI. Artificial Intelligence. Two hours of AI daily is all the students need.
Ah, innovation! We can never have too much innovation! But is two hours daily enough instruction?
Peter Greene explains it all here:
MacKenzie Price has made headlines with a charter school that uses two hours of AI instead of human teachers, then expanded that model to cyber schools under the “Unbound Academic Institute” brand. Now she is awaiting approval from the Pennsylvania Department of Education that would bring that same cyber charter model to cash in on the commonwealth’s already-crowded, yet still profitable, cyber school marketplace.
Price, a Stanford graduate now living in Austin, Texas, started her entrepreneurial journey with Alpha Private Schools. In this glowing profile from Austin Woman, Price tells the origin story of Alpha Schools, starting with her own child:
“Very early on, I started noticing frustration around the lack of ability for the traditional model to be able to personalize anything,” she recalls. “About halfway through my daughter’s second grade year, she came home and said, ‘I don’t want to go to school tomorrow.’ She looked at me and she said, ‘School is so boring,’ and I just had this lightbulb moment. They’ve taken this kid who’s tailor-made to wanna be a good student, and they’ve wiped away that passion.”
Price, who has no previous experience in education, launched Alpha Schoolsabout a decade ago, powered by a model that she soon spun off into its own company – 2 Hour Learning. She has thoughts about how long education needs to take, as she told Madeline Parrish of Arizona Republic:
“When you’re getting one-to-one personalized learning, it doesn’t take all day. Having a personal tutor is absolutely the best way for a student to learn.“
The snake oil pitch is even more direct on the company’s website:
“School is broken, and we’re here to fix it. 2 Hour Learning gives students an AI tutor that allows them to: Learn 2X in 2 Hours.”
The personal tutor in this case is a collection of computer apps. After two hours at the computer, students spend the rest of the day pursuing “personal interests” and joining in life skills workshops. There are no teachers in Alpha’s schools, but “guides” are on hand to provide motivation and support. Tuition at most of the Alpha campuses is $40,000 a year.
As Price tells an “interviewer” in one paid advertorial:
“Yes, it’s absolutely possible! Not only can they learn in two hours what they would learn all day in a traditional classroom, the payoffs are unbelievable! My students master their core curriculum through personalized learning in two hours. That opens up the rest of their day to focus on life skills and finding where their passions meet purpose. Students love it because it takes them away from the all-day lecture-based classroom model. Instead, my students are following their passions.“
Price has been clear that “AI” in this case does not mean a ChatGPT type Large Language Model, but apps more along the lines of IXL Math or Khan Academy’s Khanmigo, that pitch themselves as being able to analyze student responses and pick a next assignment that fits, or perhaps recommend a video to explain a challenging point.
If that seems like an extraordinary stretch, Price has decided to go one better and turn that model into a virtual charter model. How that model would manage the “personal interest” afternoon structure is not entirely clear; one application promises “a blend of scheduled live interactions and self-managed projects.” As the application promises, “No Teachers, Just Guidance.”
And that model is the one Unbound wants to bring to Pennsylvania.
The model looks to be a highly profitable one. While MacKenzie Price is the public face of the company, with a big social media presence, at least some of the business savvy may come from Andrew Price, MacKenzie’s husband and co-founder of the business. Andrew is the Chief Financial Officer at Trilogy, Crossover, Ignite Technologies, and ESW Capital.
Crossover recruits employees, particularly for remote work. ESW is an private equity firm for one guy –Joe Liemandt, who made a huge bundle in the tech world; Leimandt also owns Trilogy. In 2021, Price’s boss was expressing some interesting thoughts about white collar jobs, as quoted in Forbes:
“Most jobs are poorly thought out and poorly designed—a mishmash of skills and activities . . . poor job designs are also quickly exposed with a move to remote work“
In 2023, Liemandt was found slipping a million dollars to Republican Glenn Youngkin’s gubernatorial campaign, via Future of Education LLC, formed just the day before the donation. It turns out the address of that group was the Price home ; MacKenzie had launched the Future of Education podcast in February of 2023 (though her LinkedIn dates it to August).
All of this interconnectedness is part of how the game is played. The Unbound application to open a cyber charter in Pennsylvania includes:
“In support of its operations, Unbound Academy will collaborate with 2hr Learning, Inc. to deliver its adaptive learning platform, while Trilogy Enterprises will manage financial services, and Crossover Markets, Inc. will assist with recruiting qualified virtual educators.“
In Pennsylvania, it’s not legal to run a charter school for profit. But the law says nothing about running the school as a non-profit while hiring other for-profit organizations to handle the operation of the school. In Unbound Academy we find the Prices hiring themselves to operate the school. And they’re not done yet.
YYYYY, LLC. will be the general and administrative service provider.
The President and Director of YYYYY, LLC. is Andrew Price. According to the application, YYYYY,LLC will provide a start-up donation for Unbound and then serve as its management organization.
The application was filed by Timothy Eyerman, the Dean of Parents at Alpha Private Schools.
So we have a total of five organizations involved in the proposed school, all tied to MacKenzie and Andrew Price, and all proposing to pass a pile of Pennsylvania taxpayer money back and forth.
And what a pile of money it is.



