Steven Monacelli wrote this article for The Texas Observer about the network of rightwing groups flooding local school board elections with big money. He also supplied the photographs.

As the article points out, about 75% of local school board candidates spend less than $1,000 to run for office. In districts targeted for takeover, such modest spending is no longer a path to success.

Monacelli writes:

Over the last three years, an interconnectednetwork of political action committees (PACs), largely funded by billionaires who support school privatization, has begun to transform the nature of local school board elections across Texas. They’ve done this with the help of consultants whose efforts have largely gone unnoticed.

On August 15, 2022, members of the Carroll Independent School District (CISD) board of trustees, all dressed in Southlake Dragons’ green, posed for a photo with representatives of Patriot Mobile, a Christian Nationalist phone company that spent big last spring to help secure the victories of three trustees. The occasion honored the company’s donation of posters that read “In God We Trust.”

The trustee’s acceptance of the red, white, and blue star-spangled posters immediately drew opposition from critics who see those words not just as a motto that appears on dollar bills, but also as a declaration of allegiance to conservative causes. One disapproving parent attempted to donate signs with the same words in Arabic and on a rainbow background but was rejected; the board president said they already had enough.

Other school districts got the posters around the same time. And not all parents who spoke out were critical.

Erik Leist, who resides in the neighboring Keller ISD area, spoke to multiple news outlets about the posters after they were donated. He approved of the state law passed in 2021 that requires schools to display donated signs bearing the national motto in a “conspicuous place.”

“If it’s important to communities, the community will come behind it,” Leist said, according to accounts published in Fox News and the Texas Tribune that identified him only as the father of a kindergartener.

Leist, however, is much more than a concerned dad: He’s a conservative political consultant who at the time had already been paid tens of thousands of dollars by multiple PACs to support the campaigns of new ultraconservative school board members in Carroll and neighboring school districts, trustees who were eager to accept those posters and who later passed policies restricting students’ access to library books and rolling back accommodations for LGBTQ+ students.

Leist is just one well-connected node in a sprawling, hydra-like network of PACs and consulting firms that increasingly are targeting Texas school board races and politicizing those formerly low-budget, nonpartisan campaigns, an investigation by the Texas Observer reveals.

The Observer’s examination of campaign finance records shows that dozens of ultraconservative school board candidates around the state have been backed by PACs that collectively employ a handful of conservative political consulting firms.

Viewed together, the connections among these individuals and organizations reveal a network of major funders and political operatives focused on winning control of the state’s local school boards. The strategy this network employs has been trumpeted in the right-wing press as a blueprint for school board takeovers: Create a PAC, endorse candidates willing to run on politicized issues, hire a consulting firm with ties to the Republican Party, raise enough to outspend opponents, and if victory is secured, pass policies that align with statewide party priorities. The biggest known backers of this network are conservative billionaires who generally don’t live in the districts being targeted but all of whom support school privatization efforts.

The timing of the network’s activities corresponds to revived efforts by Governor Greg Abbott and Republican lawmakers to support vouchers for private schools in the 2021 and 2023 legislative sessions.

To understand how this network developed over time, it’s best to begin in CISD—a district located in Southlake, a wealthy suburb of Fort Worth that is over 70 percent white. It’s where Leist got his start as a school board campaign consultant, supporting an effort praised by the conservative press as a model for other school districts.

In August 2020, the seven-member CISD board held a hearing on something called a Cultural Competence Action Plan, a proposal created in response to a 2018 viral video of Carroll high school students shouting the N-word.

Less than two weeks later, Tim O’Hare, the former chair of the Tarrant County Republican Party and current Tarrant County judge, teamed up with Leigh Wambsganss, a conservative activist and the wife of a former Southlake mayor, to create Southlake Families PAC.

In November 2020, Southlake Families PAC—which describes itself as “unapologetically rooted in Judeo-Christian values”—paid a Keller-based marketing company called 221b Ingenuity, of which Leist was a managing partner, to help set up a website to promote two conservative CISD school board candidates. They ran in opposition to the Cultural Competence Action Plan in the spring 2021 race that featured PAC-funded mailers accusing opponents of pushing “radical socialism.” Both PAC-backed candidates won.

In June 2021, the right-leaning National Review lauded Southlake Families’ victory as a “model for conservative parents confronted by similar situations around the country.” When Southlake Families helped a third candidate win a special election for a vacant CISD seat that fall, the three joined with a fourth PAC-endorsed incumbent to form a conservative majority on the board.

Since then, seven federal civil rights investigations have been opened into allegations of discrimination against Carroll students based on race, disability, and gender or sexual harassment. The most recent began in January 2023, one month after the board removed references to religion, sexual orientation, and gender identity from the district’s nondiscrimination statement, stoking further controversy and making news.

What has drawn less press attention is that the situation in Carroll has inspired a network of copycat PACs supporting conservative candidates in other historically low-budget nonpartisan school board races across the state, in which PACs and the candidates they endorsed hired from the same handful of consulting firms to help with campaigns.

Tentacles of this big-spending network have already reached more than two dozen Texas school districts. The Observer has identified 20 PACs formed since late 2020 that, through early September, have collectively spent more than $1.5 million to support the campaigns of 105 conservative candidates in 35 districts.

Most of the time, that investment has paid off: 65 PAC-supported candidates—or 62 percent—won their elections from 2021 to 2023.

The majority of those PACs are focused on only one school district each. The ultraconservative committees have typically spent tens of thousands of dollars per election, with less than $100,000 in total expenses since they were formed. A handful of PACs have spent more than six figures in total, including Southlake Families, which has spent more than $239,000 since late 2020.

Campaign finance records show that these seemingly grassroots groups often use the same consulting firms like Leist’s Edgerton Strategies, which has worked on behalf of PACs and candidates in at least 14 school districts. Other consulting firms that have made over six figures working on school board campaigns include Axiom Strategies and CAZ Consulting—and both companies’ subsidiaries. They’re the same consultants used by big-spending conservative political PACs like Patriot Mobile Action and Texans for Educational Freedom, which have respectively spent more than $500,000 and $330,000 on school board races and together have endorsed 66 candidates across at least 23 districts.

At least one federal-level super PAC, the 1776 Project, has also invested in 28 school board candidates across eight Texas school districts that were also endorsed by either Patriot Mobile Action, Texans for Educational Freedom, or one of the Southlake Families-style PACs.

This level of outside spending is highly unusual in school board races. The results of a 2018 survey conducted by the National School Board Association showed that 75 percent of all candidates reported spending less than $1,000 per race, with only 9 percent spending more than $5,000.

Analysis of campaign expenses by the nonprofit OpenSecrets shows that spending more money doesn’t always ensure victory—but often does. Given the relatively low cost of school board races, the influx of even a few thousand dollars of outside funding can transform the nature of such elections at a time of high turnover: According to a 2022 survey from School Board Partners, a national organization focused on recruiting and training anti-racist school board members, nearly two-thirds of school board members nationwide said they planned not to seek reelection…

In the southeast Texas city of Humble, another 2021 school board race became a quieter testing ground for a new conservative PAC. Unlike in Carroll ISD, there was no dramatic national coverage or clash over diversity and inclusion. The district, in one of Houston’s sprawling and forested northern suburbs, was the first foray into school board races for Texans for Educational Freedom, a PAC with a mission of “fighting against Critical Race Theory and other anti-American agendas and curriculums.”

Funded primarily by a coterie of conservative billionaires, Texans for Educational Freedom—originally known as the Freedom Foundation of Texas—was founded in early 2021 by Christopher Zook Jr., a former field director for the Harris County Republican Party and senior fellow at Texans For Lawsuit Reform.

In the May 2021 election, the PAC spent more than $10,000 to help three candidates—a significant investment from one source, given that Humble school board candidates tended to spend only about $3,300 from all contributors in contested races. The PAC money was spent on a national political consulting firm called Axiom Strategies. All three of the PAC’s candidates won.

Unlike in majority-white Southlake, the school board election in Humble—where white students are a minority—didn’t feature inflammatory, politicized rhetoric. That helped Texans for Educational Freedom keep a low profile.

“I wasn’t aware there was outside PAC spending,” said Brian Baker, a father of two students in Humble ISD. “I had been paying attention to stories in other parts of the state and I was looking out for candidates and mailers using certain buzzwords like ‘woke,’ but I didn’t really notice any.”

After the initial victory in Humble, Texans for Educational Freedom targeted two more districts near Houston, Cypress-Fairbanks and Klein, in 2021. This time, messaging around critical race theory came to the fore. All three PAC-backed candidates in Cypress-Fairbanks ran against the ostensible inclusion of critical race theory in school curriculum and teacher training, as did one PAC-backed candidate in Klein. Six of the seven candidates won.

By the end of 2021, candidates backed by Texans for Educational Freedom had established near or outright majorities in all three districts—and all three would later rank on a list of book-banning districts put together by PEN America, a nonprofit organization focused on the protection of free expression.

Texans for Educational Freedom has intervened in races across the greater Houston area, including Houston, Conroe, Katy, and Spring Branch. The PAC has also backed candidates in the wooded Austin suburb of Leander, in the oil-rich flats of Midland, in several suburbs of Fort Worth, and in the Panhandle’s Canyon ISD. The PAC backed 12 candidates in 2021, 10 in 2022, and 20 in 2023, covering a total of 17 school districts. Out of all those candidates, 76 percent won their elections.

“Things like this have happened before but not in such a coordinated way,” said Ruth Kravetz, a retired public school administrator and teacher who co-founded Community Voices for Public Education, an advocacy group that seeks to strengthen Houston’s public school system. “In the past it was to promote charter expansion. And now it seems like it’s about promoting the destruction of public education.”

Candidates backed by Texans for Educational Freedom have regularly run on hot-button issues that tie in with state-level Republican policy and rhetoric, such as notions that children are being “indoctrinated” into radical ideologies or “sexually alternative lifestyles.”

In Conroe ISD, three candidates backed by Texans for Educational Freedom ran as the “Mama Bear” slate and won their November 2022 elections after being involved in a push by a group known as Mama Bears Rising to restrict student access to certain books.

“The PACs were able to support a massive printing of voter guides and distribution of mailers,” said Evan Berlin, a resident who lost to one of the Mama Bears. Berlin, a first-time school board candidate who has a conservative voting record, told the Observer he wanted to run on providing education in a non-politicized manner. “I think with PAC money coming from out-of-district donors, just by nature of that we could assume that it’s part of a larger, more strategic effort,” he said.

Last year, while Texans for Educational Freedom was concentrating on Houston area races, Patriot Mobile Action and another 17 PACs were backing candidates in 22 districts across the Dallas-Fort Worth area. Those candidates largely ran on issues that have become a common refrain: allegations of ideological indoctrination, critical race theory, pornography in schools, and the sexualization of children.

Fifteen of the 18 PACs targeting North Texas school districts tapped either Axiom Strategies, Edgerton Strategies, or CAZ Consulting for campaign consulting—as did many school board candidates in the area. The outliers were: McKinney First PAC, which endorsed candidates that worked with those consulting firms; Metroplex Citizens for a Better Tomorrow and Decatur ISD Parents Unite, two groups primarily funded by a Republican mega donor who has contributed to Texans for Educational Freedom; and Collin Conservatives United, a self-described PAC that does not appear in the state PAC registry, whose endorsed candidates received donations from the same megadonor.

As this larger cluster of PACs and consulting firms has grown, its strategy has proved potent. Fourteen of its 17 candidates won in 2021. Another 42 candidates ran in 2022 and 27 won. And so far in 2023, 48 more candidates ran and 26 won.

Open the link to finish the article. I hope it’s not behind a paywall.

If you open the link, you can then see the diagram that displays the intricate interconnections among the rightwing groups and their funders.