Tom Southern writes in WIRED about the spectacular collapse of Putin’s well-oiled disinformation machine after he ordered the invasion of Ukraine. Very few people—other than a small number of extremists on the right and the left—were fooled by his claims that he was “liberating” Ukraine from its “Nazi” government.

Southern writes:

FOR DECADES NOW, Vladimir Putin has slowly, carefully, and stealthily curated online and offline networks of influence. These efforts have borne lucrative fruit, helping Russia become far more influential than a country so corrupt and institutionally fragile had any right to be. The Kremlin and its proxies had economic holdings across Europe and Africa that would shame some of the smaller 18th-century empires. It had a vast network of useful idiots that it helped get elected and could count on for support, and it controlled much of the day-to-day narrative in multiple countries through online disinformation. And many people had no idea.

While a few big events like the US’ 2016 election and the UK’s Brexit helped bring this meddling to light, many remained unaware or unwilling to accept that Putin’s disinformation machine was influencing them on a wide range of issues. Small groups of determined activists tried to convince the world that the Kremlin had infiltrated and manipulated the economies, politics, and psychology of much of the globe; these warnings were mostly met with silence or even ridicule.

All that changed the moment Russian boots touched Ukrainian soil. Almost overnight, the Western world became overwhelmingly aware of the Kremlin’s activities in these fields, shattering the illusions that allowed Putin’s alternative, Kremlin-controlled information ecosystem to exist outside its borders. As a result, the sophisticated disinformation machinery Putin spent decades cultivating collapsed within days.

RUSSIA’S NETWORK OF influence was as complex as it was sprawling. The Kremlin has spent millions in terms of dollars and hours in Europe alone, nurturing and fostering the populist right (Italy, Hungary, Slovenia), the far right (Austria, France, Slovakia), and even the far left (Cyprus, Greece, Germany). For years, elected politicians in these and other countries have been standing up for Russia’s interests and defending Russia’s transgressions, often peddling Putin’s narratives in the process. Meanwhile, on televisions, computers, and mobile screens across the globe, Kremlin-run media such as RT, Sputnik, and a host of aligned blogs and “news” websites helped spread an alternative view of the real world. Though often marginal in terms of reach in and of themselves (with some notable exceptions, such as Sputnik Mundo), they performed a key role in spreading disinformation to audiences in and outside of Russia.

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Pro Publica warns about the fake news and doctored videos that are circulating on the Internet. While some are pro-Ukrainian, most are designed to support Putin’s narrative. The famous Russian troll farm that was active on behalf of Trump in 2016, ProPublica says, is now busily creating phony “fact checks” and disinformation.

It begins:

On March 3, Daniil Bezsonov, an official with the pro-Russian separatist region of Ukraine that styles itself as the Donetsk People’s Republic, tweeted a video that he said revealed “How Ukrainian fakes are made.”

The clip showed two juxtaposed videos of a huge explosion in an urban area. Russian-language captions claimed that one video had been circulated by Ukrainian propagandists who said it showed a Russian missile strike in Kharkiv, the country’s second-largest city.

But, as captions in the second video explained, the footage actually showed a deadly arms depot explosion in the same area back in 2017. The message was clear: Don’t trust footage of supposed Russian missile strikes. Ukrainians are spreading lies about what’s really going on, and pro-Russian groups are debunking them. (Bezsonov did not respond to questions from ProPublica.)

In another post, ProPublica reports that the Russian troll farm is branding current events happening in Ukraine as “fake” and “Ukrainian propaganda.” The same sources are creating phony videos and branding them as Ukrainian propaganda. Experts say a recent wave of pro-Putin disinformation is consistent with the work of Russia’s Internet Research Agency, a network of paid trolls who attempted to influence the 2016 presidential election...

The pro-Putin network included roughly 60 Twitter accounts, over 100 on TikTok, and at least seven on Instagram, according to the analysis and removals by the platforms. Linvill and Warren said the Twitter accounts share strong connections with a set of hundreds of accounts they identified a year ago as likely being run by the IRA. Twitter removed nearly all of those accounts. It did not attribute them to the IRA...

The most successful accounts were on TikTok, where a set of roughly a dozen analyzed by Clemson researchers and ProPublica racked up more than 250 million views and over 8 million likes with posts that promoted Russian government statements, mocked President Joe Biden and shared fake Russian fact-checking videos that were revealed by ProPublica and Clemson researchers earlier this week. On Twitter, they attacked jailed Russian opposition leader Alexei Navalny and blamed the West for preventing Russian athletes from competing under the Russian flag in the Olympics...

The Internet Research Agency is a private company owned by Yevgeny Prigozhin, a Russian entrepreneur known as “Putin’s Chef.” Prigozhin is linked to a sprawling empire ranging from catering services to the military mercenary company Wagner Group, which was reportedly tasked with assassinating President Volodymyr Zelenskyy. The IRA launched in St. Petersburg in 2013 by hiring young internet-savvy people to post on blogs, discussion forums and social media to promote Putin’s agenda to a domestic audience. After being exposed for its efforts to influence the 2016 U.S. election, the IRA attempted to outsource some of its English-language operations to Ghana ahead of 2020. Efforts to reach Prigozhin were unsuccessful.

But it never stopped its core work of influencing Russian-speaking audiences. The IRA is part of a sprawling domestic state propaganda operation whose current impact can be seen by the number of Russians who refuse to believe that an invasion has happened, while asserting that Ukrainians are being held hostage by a Nazi coup.