Aspire Charter Schools will open in Memphis, its first venture outside of California.

It comes with a big wad of money to guarantee success. The perks are munificent, since the chain has set aside $100,000 for marketing before the school opens this fall under private management.

Philanthropists–eager to prove that privatization works better than public schools–have pledged $28 million to help Aspire take over ten public schools in Memphis over a five-year period. The federal government–eager to support Secretary Duncan’s belief that private management is always superior to public control–has awarded Aspire a tidy $800,000.

You do have to wonder how long that kind of money will be available as new charters open and multiply, or is this just a very high-priced marketing gimmick to sell the idea.

Meanwhile, Aspire is wooing children and parents with games and free trips to California.

One inducement for Aspire to enter the Tennessee market is that Tennessee pays more state tuition per pupil for public schools than California, an amazing fact. Also, Tennessee is a welcoming state for privatization, since far-right Republicans have a super-majority in the legislature and there is a compliant state Commissioner, Kevin Huffman, who is not only Michelle Rhee’s ex-husband but former communications director of TFA.

Last year, Chris Barbic (founder of Yes Prep Academies) moved from Houston to Tennessee to take over the state’s Achievement School District (the usual euphemism for the lowest performing schools) and pledged that all would be in the top 20% in five years. In four years, we will check up on his pledge.

Meanwhile, what is getting firmly rooted is the belief that schools can and should be run like chain stores, with headquarters in another state.