Amplify, the company owned by Rupert Murdoch, won a $12.5 million contract to develop formative assessments for Common Core tests. The award was made by the Smarter Balanced Assessment Consortium, one of two groups funded by the Obama administration to create national tests, administered online. Joel Klein runs Murdoch’s Amplify division.
When Murdoch purchased Wireless Generation in the fall of 2010, he said:
“When it comes to K through 12 education, we see a $500 billion sector in the U.S. alone that is waiting desperately to be transformed by big breakthroughs that extend the reach of great teaching,” said News Corporation Chairman and CEO, Rupert Murdoch. “Wireless Generation is at the forefront of individualized, technology-based learning that is poised to revolutionize public education for a new generation of students.”