When I first started blogging in 2012, the number of people reading the blog astounded me. Every day, between 15,000-25,000 people read what I wrote.

Most of the referrals to the blog were coming through Facebook.

Then, in 2016 or so, there was a precipitous and inexplicable drop. Something happened but I don’t know what. I know I offended some powerful people, but that was my job. I still have had more than 43 million page views since 2012, so I shouldn’t complain.

But something similar happened to Judd at Popular Information.

He writes:

“Here are the facts:

In 2021, 34,594 people subscribed to Popular Information after seeing our reporting on Google, Facebook, and Twitter (now X).

We are more than halfway through 2026, and just 932 people have subscribed to Popular Information from those same platforms.

“Our work is better than it was five years ago. (We were recently awarded the David Nyhan Prize for Public Policy Journalism by Harvard’s Shorenstein Center.)

“But the billionaires who control Google, Facebook, and X have made the decision to choke off traffic to independent outlets like Popular Information. They are not interested in building an audience for stories like the one you are about to read.”

The algorithm changed. Someone knows, but I don’t. It changed for my blog, around the time that I began opposing Trump. Now the algorithm has changed for Judd.

Here is Judd’s latest post.

https://open.substack.com/pub/popularinformation/p/the-truth-about-the-viral-911-petition?r=rls8&utm_medium=ios