Oliver Darcy writes a blog about the media called Status that is ahead of the news. This story is a doozy. Business Insider wrote an article that was critical of Don Jr., and MAGA world went berserk. Typically, people in politics understand that being criticized comes with the job. Harry S Truman famously said, “If you can’t stand the heat, get out of the kitchen.”

The Trumps, however, do not accept any criticism. Anyone who dares to question their actions becomes a target, not only for anger, but for threats of legal action by the U.S. government. The tactic is clear: censorship by intimidation. This is Fascism 1.0. No one dare criticize the leader or his family.

Darcy writes:

An unflattering story about Donald Trump Jr. triggered a White House assault on Business Insider and parent company Axel Springer—and signaled just how far Trumpworld is willing to go to silence critical coverage.

When Business Insider published a story this week headlined “Don Jr. Is the New Hunter Biden,” it was, on its face, a fairly standard piece of political reporting. Written by Bethany McLean, a well-regarded veteran of Vanity Fair, Reuters, and Fortune, the article carried a simple premise: Just as Republicans had long accused Hunter Biden of profiting off his father’s position, Trump’s eldest son now appeared to be dabbling in ethically dubious behavior in search of profit. It was the kind of story that Donald Trump Jr. was certain not to like, but not one that seemed destined to generate much fallout. 

Instead, the story has resulted in a coordinated campaign by the White House and its allies not just to discredit the reporting, but to threaten the company behind it. Breitbart, the weaponized MAGA outlet, published a lengthy broadside on Tuesday attacking the piece and accusing McLean of journalistic malpractice. The piece, written by Matthew Boyle, who frequently acts as the unofficial press arm for Trumpworld, was quite a bit in itself. But buried in the bluster and long-winded statements from Trump allies that Boyle quoted was something more serious.

A White House official used the opportunity to deliver an extraordinary statement accusing Axel Springer, the Mathias Döpfner-led German media conglomerate that owns Business Insider, of engaging in a foreign influence operation. The unnamed official suggested the company’s journalism might not just be biased (which it wasn’t), but illegal (which it also wasn’t). It was a not-so-subtle warning to the company to fall in line or it might seek to pull government levers that would be damaging to its business. 

“Donald Trump Jr. is an innovator and visionary who is successfully reimagining the conservative media ecosystem—and the left is truly petrified,” the White House told Breitbart. “Axel Springer, a foreign-based media organization, is brazenly weaponizing its platforms to sow political division and spread disinformation in a manner that may well stretch beyond journalism, into illegal foreign political meddling.”

It sounded like a line you’d expect from a right-wing troll online. But such trolls now occupy actual seats of power. And their incendiary rhetoric is being delivered not from the fringes, but from inside the White House. It’s not just Trump Jr. lashing out, though he has also been amplifying every attack he can find as he rages on social media and—in a twist of irony—appearing deeply triggered, to borrow one of his favorite terms for mocking the left. That fury has been further echoed by Republican lawmakers. Sen. Jim Banks of Indiana and Sen. Tim Sheehy of Montana have both railed against the story, rushing to the defense of Trump Jr. In any event, the threat from the White House, which did not respond to a request for comment from Status,upped the ante.

Inside Business Insider, however, the episode has naturally consumed the attention of its leadership. I’m told there was a brief internal discussion about whether the framing of the piece needed to be revised after publication, though ultimately, the story remained untouched. Still, the unease inside the organization is real, given the volume of blowback, where it is coming from, and the fact that it is aimed squarely at the publication’s parent company.

Indeed, executives at both Business Insider and Axel Springer are haunted by the memory of the Bill Ackman debacle last year, which drew intense right-wing blowback. Then, earlier this year, Elon Musk falsely accused POLITICO—another Axel Springer property—of accepting money from USAID, painting it as a government-funded propaganda outlet. The claim was nonsense, but it worked. It clouded the public narrative with conspiratorial nonsense and created precisely the kind of reputational headache Axel Springer executives have tried to dodge. It also led to every federal agency canceling their subscriptions to the outlet’s “pro” tier.

Behind the scenes, Axel Springer has worked hard to avoid becoming a partisan punching bag. At Business Insider specifically, the company last year brought in seasoned editor Jamie Heller from The Wall Street Journal to raise editorial standards and minimize reputational risks. But none of that matters when the people in power aren’t playing by the rules. Axel Springer might not want another high-profile feud dragging the company into controversy. But now they have one—this time again involving the federal government.

In a statement, an Axel Springer spokesperson told Status, “Axel Springer is a global media company committed to press freedom. Our U.S. newsrooms operate independently without editorial interference, and we stand firmly behind their right to report freely and without intimidation.” A Business Insider spokesperson separately told Status, “Our newsroom operates with full editorial independence, and we stand by our reporting.”

The larger concern is the chilling effect these kinds of attacks can have—not just on one story, but on the broader environment in which journalists operate. Notably, the White House did not dispute any of the facts reported by Business Insider. Instead, it equated unflattering reporting with foreign subversion and deployed the weight of the executive branch in an effort to silence it. The message wasn’t just aimed at Business Insider. It was aimed at every newsroom under the Axel Springer umbrella—and, more broadly, at any journalist thinking about covering the Trump family with rigor.

For Trump, the playbook is clear: Any outlet that scrutinizes him or his family becomes an enemy. And while that has long been his modus operandi, the stakes are higher now that he’s more willing than ever to blur the lines between his personal grievances and the instruments of state.