Jersey Jazzman wrote to thank the taxpayers of New York, whose dollars subsidize his blog via advertising by Eva Moskowitz’s Success Academy network (formerly known as Harlem Success Academy).

JJ notes that this charter chain spends millions of dollars each year on recruitment, advertising, public relations, and marketing. This is a necessary business expense to drum up thousands of applications for a small number of seats. The lottery–and the drummed up demand–makes a case that more charters are needed. That seems to be the business plan.

The lottery is a clever marketing tool. It occurs to me that it’s the same marketing approach used by Teach for America. The more applicants they have, the more they can turn down, and the better the brand looks. There is a certain snob appeal to having a few winners and a lot of losers.

Not like those public schools that take any student who walks in off the street.