Pundits today have spent time dissecting the election results, many trying to find the one tweak that would have changed the outcome, and suggesting sweeping solutions to the Democrats’ obvious inability to attract voters. There is no doubt that a key factor in voters’ swing to Trump is that they associated the inflation of the post-pandemic months with Biden and turned the incumbents out, a phenomenon seen all over the world.

There is also no doubt that both racism and sexism played an important role in Harris’s defeat. 

But my own conclusion is that both of those things were amplified by the flood of disinformation that has plagued the U.S. for years now. Russian political theorists called the construction of a virtual political reality through modern media “political technology.” They developed several techniques in this approach to politics, but the key was creating a false narrative in order to control public debate. These techniques perverted democracy, turning it from the concept of voters choosing their leaders into the concept of voters rubber-stamping the leaders they had been manipulated into backing. 

In the U.S., pervasive right-wing media, from the Fox News Channel through right-wing podcasts and YouTube channels run by influencers, have permitted Trump and right-wing influencers to portray the booming economy as “failing” and to run away from the hugely unpopular Project 2025. They allowed MAGA Republicans to portray a dramatically falling crime rate as a crime wave and immigration as an invasion. They also shielded its audience from the many statements of Trump’s former staff that he is unfit for office, and even that his chief of staff General John Kelly considers him a fascist and noted that he admires German Nazi dictator Adolf Hitler.

As actor Walter Masterson posted: “I tried to educate people about tariffs, I tried to explain that undocumented immigrants pay billions in taxes and are the foundation of this country. I explained Project 2025, I interviewed to show that they supported it. I can not compete against the propaganda machines of Twitter, Fox News, [Joe Rogan Experience], and NY Post. These spaces will continue to create reality unless we create a more effective way of reaching people.” 

X users noted a dramatic drop in their followers today, likely as bots, no longer necessary, disengaged. 

Many voters who were using their vote to make an economic statement are likely going to be surprised to discover what they have actually voted for. In his victory speech, Trump said the American people had given him an “unprecedented and powerful mandate.” 

White nationalist Nick Fuentes posted, “Your body, my choice. Forever,” and gloated that men will now legally control women’s bodies. His post got at least 22,000 “likes.” Right-wing influencer Benny Johnson, previously funded by Russia, posted: “It is my honor to inform you that Project 2025 was real the whole time.” 

Today, Trump campaign press secretary Karoline Leavitt said Trump would launch the “largest mass deportation operation” of undocumented immigrants, and the stock in private prison companies GEO Group and CoreCivic  jumped 41% and 29%, respectively. Those jumps were part of a bigger overall jump: the Dow Jones Industrial Average moved up 1,508 points in what Washington Post economic columnist HeatherLong said was the largest post-election jump in more than 100 years. 

As for the lower prices Trump voters wanted, Kate Gibson of CBS today noted that on Monday, the National Retail Federation said that Trump’s proposed tariffs will cost American consumers between $46 billion and $78 billion a year as clothing, toys, furniture, appliances, and footwear all become more expensive. A $50 pair of running shoes, Gibson said, would retail for $59 to $64 under the new tariffs.

U.S. retailers are already preparing to raise prices of items from foreign suppliers, passing to consumers the cost of any future tariffs. 

Trump’s election will also mean he will no longer have to answer to the law for his federal indictments: special counsel Jack Smith is winding them down ahead of Trump’s inauguration. So he will not be tried for retaining classified documents or attempting to overthrow the U.S. government when he lost in 2020. 

This evening, Hungarian prime minister Viktor Orbán posted on social media that he had just spoken with Trump, and said: “We have big plans for the future!”