I have written several books about the rise and fall of fads in education. One that has risen and should have fallen by now is the Common Core. Why does it persist? Trump promised to kill it, but Betsy DeVos has done nothing to discourage states that use it. Many states have rebranded the CC and call it something else like “Florida Standards” or “New Generation Standards.” But it is the same old Common Core.

Richard Phelps, testing expert, explains why the Common Core persists. As long as Bill Gates keeps funding it, it survives. He points out that the Gates Foundation has been the source of funding and advocacy for the Common Core standards. If CC were a normal educational fad, it would have died by now due to overwhelming opposition from parents and its demonstrated ineffectiveness.

But Bill Gates not only funded the creation of the Common Core, he has funded advocacy groups to support it and funded news media to write favorable articles, even if they have to beat the bushes to find a supportive voice.

Gates is not ready to write off his investment yet, as he did with his failed effort to impose cookie-cutter small schools ($2 billion) and his failed effort to evaluate teachers by test scores of students (full cost unknown, but surely hundreds of millions, mostly passed on to taxpayers by embedding the Gates quixotic idea into the Race to the Top).

Yet Common Core lives on, even if on life support. The life support is dollars.

“The amounts are huge. A search in the Bill and Melinda Gates Foundation website for grant awards with the keyword “Common Core” returns 257 results accumulating more than $300 million.
Substituting the Common Core euphemism “college and career readiness” uncovers another $130 million for another 52 grantees.

Even more Common Core money has been sent under vague explanations such as “for general operating support” to organizations whose only relationship with the Gates Foundation is to promote Common Core…”
“Journalism in general may be suffering, but coverage of education issues has grown, in part thanks to you know who.

Gates generously funds all of the mainstream education press: Education Week, the Hechinger Report, the Education Writers Association, Chalkbeat, and EdSurge, as well as National Public Radio and the Public Broadcasting System…”

“(Common Core) is so unpopular and unwieldy it would probably have expired a few years ago if not for Gates Foundation support.”