Lest you forget, the College Board is a “nonprofit” that is very concerned about its revenues and market share. It’s in a tough competition with the ACT, which is gaining in popularity.


As Mercedes shows, by reviewing its tax filings, the College Board pays handsome salaries. Its last president was paid some $1.7 million. The new president, David Coleman, is pulling down over $709,000. Not bad for a desk job pin handsome quarters.


More troubling,however, are the payments to organizations connected to the development of Common Core. It looks suspiciously like back-scratching among buddies.


The New York Times reported recently that both  the SAT and ACT are moving swiftly into the market for graduation exams, offering their tests to states as substitutes for the unpopular Common Core tests. This is absolutely unethical. It violates the first rule of assessment, which is that a test should be used only for the purpose for which it was designed. The SAT and ACT are college admissions tests, that are supposed to be used in conjunction with other erasures of student readiness and ability. They were not designed to measure high school graduation readiness. They are not aligned to the curriculum. They are not appropriate for students who are not college bound.


Years ago, the leaders of this organization would have warned against misusing their tests. Now they are competing for market share and ethics be damned.