[Note from Diane: The link now says, “This Account Has Been Suspended.” I am not sure what this means. Some think his site crashed because of so many people trying to open it at the same time. Perhaps it will be back up soon. I hear it is posted on Bob Braun’s Facebook page. Read the comments below for that link.]
Bob Braun, an investigative reporter in New Jersey for the past 50 years, has learned that Pearson is spying on the social media accounts of students taking the PARCC tests.
Bob Braun writes:
Pearson, the multinational testing and publishing company, is spying on the social media posts of students–including those from New Jersey–while the children are taking their PARCC, statewide tests, this site has learned exclusively. The state education department is cooperating with this spying and has asked at least one school district to discipline students who may have said something inappropriate about the tests.
This website discovered the unauthorized and hidden spying thanks to educators who informed it of the practice–a practice happening throughout the state and apparently throughout the country. The spying–or “monitoring,” to use Pearson’s word–was confirmed at one school district–the Watchung Hills Regional High School district in Warren by its superintendent, Elizabeth Jewett.
Jewett sent out an e-mail–posted here– to her colleagues expressing concern about the unauthorized spying on students. She said parents are upset and added that she thought Pearson’s behavior would contribute to the growing “opt out” movement.
W.O.W.
Let’s see which of the mainstream will dare….
so many people accessed his site it crashed! Hang in there it will be back !
He’s also put a copy on Bob Braun’s Ledger Facebook.
Speaking of social media…http://www.alternet.org/education/anti-union-group-studentsfirst-launched-astroturf-campaign-undermine-teachers
Sounds like a good job for me titleone!
here is Braun’s Facebook page: https://www.facebook.com/bobbraunsledger/posts/643261159136837
wow…
I just clicked the link and it says this Account has been suspended.
Indeed, and since this afternoon, that post “broke the internet” so to speak. If you go to Bob’s Facebook page, you can read it there. If something happens to Bob, we know who is responsible.
Doh–sorry Lisa, I did not see your link to Bob’s FB page.
Reblogged this on As the Adjunctiverse Turns and commented:
OMG #PearsonisWatching! PS You know they will do the same in #highered too as soon as entry level courses are aligned with Common Core and standardized testing for accountability is in place
Spying. Market research. Protecting a profitable brand against scurrilous and unfounded complaints (and then getting educrats to threaten sanctions against those that don’t comply).
Those are all the same, right?
And just remember that the principal beneficiaries of/advocates for/enforcers of self-styled “education reform” are all for people making the right choices—
Also known as opting in for $tudent $ucce$$.
Makes a lot of ₵ent¢, don’t you think?
Rheeally! And especially when thought of in a most Johnsonally sort of way…
😎
The link is not working. If you try to open it, you will get “This Account Has Been Suspended.” I don’t know if it crashed because of traffic or for some other reason. Hopefully we will learn more.
Diane, go to his FaceBook page and read all about it from Bob.
Better yet, Diane, I doubt he would mind if the entire blog posted were copied and pasted here in the replies.
I just read this about test security and then I see the truth.
http://co.chalkbeat.org/2015/03/12/questions-linger-after-hearing-on-testing-data/#.VQOcEGN_lUG
I understand about confidentiality agreements between educators and testing companies. I also understand that during testing protocols need to be followed. But is it legal for testing companies to enter into confidentiality agreements with minors? I did not think third parties could enter into agreements with minors. The students are not employed by the district or the testing company. Why is social media being monitored? This can’t be legal.
Interesting, Tracx, a NYC company, website lists on client Case Studies page
Publishing: Pearson Streamlines Social Media Listening and Monitoring with Tracx.
“Pearson was seeking a social listening and analytics platform that could be utilized across all its business units and able to scale to support its global businesses.” Did not specify what year(s) service performed.
Nice catch! I had thought something like this would be the case, thanks for sharing.
Now if you click on the link to that study, you get a 404 message. It has been removed from the cite.
You know, the only thing I can say right this second, as my gut reaction, is that the more the overclass reformistas don’t listen to the masses out there, the more the masses will opt out and starve the beast.
It will get to the point where not giving the beast any more food will be a thing of the past, and the masses will shove a tube down the beast’s gullet and suction out everything from its stomach for days on end until it perishes.
The masses are the parents and the beast is Pearson.
Untame dragons who don’t listen to the villagers are prone to getting slain by the mighty masses. Imagine how much money will have been spent and lost and wasted.
It utterly utterly astounds me how still too many elected officials will not listen to their constituency and take them seriously. Too many of the sheeple allow this to go on, and the body politic has gotten so used to this. They take it for granted.
How did decent people in positions get so corrupt and how did earnest constituents get to be so trusting and dumbed down. A perfect storm! . . . . .
“How did decent people in positions get so corrupt ?” They don’t view it as corruption. People end up in jobs that they did not see themselves headed for and then they rationalize and twist things around to make their task seem like it is good for everyone. Look at Pres Obama, for example, he is still championing RttT. He has done many things that we are thankful for but, for some reason, he is in a position where he can’t or does not know how to stop this monster he has created.
I agree with every point you make except one:
Obama does not WANT to stop this monster he has created. He is the executive branch, and at the very least, if he wanted to set a tone, he can pull a Diane Ravitch and do a 180 if he had any integrity or soul.
I have never voted GOP.
I voted for Obama the first term.
He is despicable when it comes to education, pesticides, the drug lobby, drones, and the tax code. I am told he has been good to the LGBT community.
He is the cabana boy of Penny Pritzker, and when all is said and done, he and his vapid wife will retire to a $34 million dollar beachfront home in Honolulu, half of which is paid personally out of Pritzker’s coffers, and the other half she is fund raising.
Sorry, but Obama has had myriad opportunities to put out oppositional rhetoric on corporate educational and even circumvent some opposition using his executive powers, as he has for so many other causes, whether you agree with those causes or not.
Obama has advocated exceptionally well for . . . . .
Obama.
He is among the top 10 bole weevils who have destroyed millions of acres for generations to come.
Thank goodness the masses outnumber him and his capitalist cronies.
Robert,
“How did decent people in positions get so corrupt.”
It’s a variant form of control accounting fraud as outlined by W. Black. Those at the top set things up that seem “normal and legal” to most people but the practices are fraudulent when everything is put together. Each employee has their own little job in the company and anyone asking questions is unceremoniously dumped. Each person can tell themselves that their job is okay, ethical and legal, and for the most part they are but combined it adds up to an unethical and usually illegal scheme. And if they schemers of these schemes can they will “capture” the regulatory bodies in some fashion so that their frauds are not prosecuted. And many times their CEO’s etc. . . are lauded in the media.
It really is not different than the fraud that is educational standards and standardized testing in that many educators and others believe that what they are doing is okay, fine, ethical and it’s legal even mandated by law but when the whole package is scrutinized for the harm it does to many innocents, well, let’s just say that “decent people are corrupted”, at least ethically and logically.
They are afraid of another “Pineapple Question” incident–which shows what CCRAP their tests are–& have always been.
Sounds like a student tweeted the gist of a question. But if computerized tests are given over a period of weeks, that will surely happen again and again — making the tests inherently unfair.
The tests are constitutionally illegal to begin with! http://www.thenewamerican.com/culture/education/item/20204-common-core-testing-regime-ruled-unconstitutional
Furthermore, they have no reliability or validity to support them as standardized and research based. These tests are dangerous for students to be taking. No one knows what is on the test. We’ve been told by Bill Gates that the kids will fail the test for 5 years.
The tests are illegal. Smarter Balance Assessment Consortium has been declared unconstitutional in a summary judgement. http://www.thenewamerican.com/culture/education/item/20204-common-core-testing-regime-ruled-unconstitutional
The tests have no reliability or validity to support them.
The question is: what is Pearson so afraid? Their lack of transparency is disturbing to many parents.
What does Pearson fear? Loss of revenue of course.
Common Core and PARCC could be huge for Pearson. But it seems to be coming apart at the seams. If PARCC and CC are DOA, Pearson loses a pretty big revenue stream and a pretty good size investment the have already made in CC and PARCC.
The New York law suit was all about Common Core. That’s what triggered the Pearson Foundation to be shut down.
There’s a new sheriff in town at Pearson. They appointed a new CEO in Jan 2013. Any altruism they had is now a thing of the past. The management team is all former Arthur Anderson, McKinsey Consulting, etc, type folks. It’s all a bottom line company now.
If you think Greece is on an austerity plan, you should see Pearson.
Tweet away, kids! Tweet away!
Proof positive that the tests were never really about education to begin with. The best case scenario from an educative perspective is that students would discuss questions and seek out better answers and strategies. We learn this in education school – summative assessments are not as valuable as formative assessments – formative assessments provide opportunities for students to continue learning.
It appears his site is the target of a “Denial of Service” attack: http://en.wikipedia.org/wiki/Denial-of-service_attack
It is probably a “new” form of spying. It’s inefficient to simply monitor every account of every student who is taking the test. WIth their expertise in IT, they are probably using some type of search to discover specific activity relating to their products and company.
Ha! Makes me want to randomly include PARCC in every tweet I send!
Just provides another good reason to opt out.
Interesting, they have a page on their site explaining why they monitor solical media.
http://qualifications.pearson.com/en/support/support-for-you/students/contact-us/using-social-media-.html
i tried to post this on my FB page, and it seems like FB is not allowing it….is that possible? would some other people try? it is 2;24 AZ time as i write this….
They may be using something called Geofeedia.com
The technology is quite amazing and concerning.
Mrs. Ravitch have you seen this?…
___Pearson Streamlines Social Media Listening and Monitoring With Tracx Link: http://www.tracx.com/case_studies/pearson
___Tracx (Social Intelligence) has a Facebook Account (https://www.facebook.com/at.tra.cx) and please consider reading the posts.
___This one on their Facebook page I found Interesting: Is Tracx The Next Big Thing In Israeli Tech? http://www.forbes.com/sites/eyalbino/2015/03/12/is-tracx-the-next-big-thing-in-israeli-tech
___Along with this one: The Dark Side of Influencers – Dealing with Brand Assassins and Brandjacking: http://www.smartercommerceblog.com/articles/2015/03/13/dark-side-influencers-dealing-brand-assassins-brandjacking
Searching Twitter came across this (using search terms parcc and doe): https://twitter.com/search?q=parcc%20doe%20monitoring&src=typd
___Linkedin Profile: https://www.linkedin.com/company/tracx
___CrunchBase seems to have a interesting read on them: https://www.crunchbase.com/organization/tracx
___I like to use Muckety.com to see a flow chart on one of Tracx’s investors and their connections: Klingenstein Fields & Co. LLC http://www.muckety.com/Klingenstein-Fields-Co-LLC/5007858.muckety (click on the little plus signs in the upper left corner of each connection)
___Where is Peason Located? 80 Strand, LONDON, WC2R 0RL, United Kingdom
___Where is Tracx Located?…London Office, Kingsbourne House, 229-231 High Holborn,
London, WC1V 7DA, GBR …and… Headquarters, 437 5th Avenue, Floor 9, New York, NY 10016, USA
___Google map of Pearson and Tracx https://www.google.com/maps/dir/Kingsbourne+House,+229-231+High+Holborn,+London+WC1V,+UK/80+Strand,+London+WC2R,+UK/@51.5139384,-0.1249137,16z/data=!3m1!4b1!4m13!4m12!1m5!1m1!1s0x48761b350768649b:0x178604091e523a6!2m2!1d-0.1196871!2d51.5176086!1m5!1m1!1s0x487604cbe6f79a37:0x4d158d46ed53e10!2m2!1d-0.121959!2d51.5101769
Interesting that Tracx took down the page that mentioned Pearson as a case study – but thanks to Google’s cache you can still see it here: http://goo.gl/84GzWm. Another thought – is the issue the spying or the lying? http://goo.gl/9Vqu7B. Also, isn’t this really about a corporation using public school officials to protect their intellectual property? http://goo.gl/zu1FHe
Is Pearson going to be declared too big to fail?
Not a fan of PARCCC but this is not spying bit.ly/1Cj6hNl
Here’s my Weird Al Yankovich rendition of “Don’t Say Nothin’ Bad About My Baby” by The Cookies:
Don’t say nothin’
Bad about the PARCC test
(Oh, no) don’t say nothin’
Bad about the PARCC test
(They spy on you)
Don’t say nothin’
Bad about the PARCC test
(You know it’s true)
Don’t say nothin’
Bad about the PARCC test
It’s bad (it’s bad)
It’s bad for me (bad for me)
It’s all the government cares about
(Oh, no) don’t you tweet that
The PARCC test’s just a dumb test
(It’s hard to take) don’t you tweet that
The PARCC test’s just a dumb test
(For goodness’ sake) they will listen
To ev’ry single word you say
(Opt out now) don’t you tweet that
The PARCC test’s just a dumb test
It’s bad (it’s bad)
It’s bad for me (bad for me)
So, kids, you better stash your phone
(Everyone thinks it’s a hassle)
‘Specially when it’s testin’ me
(Everyone says it’s crazy)
Stay off your Twitter
And don’t Facebook me, oh, yeah
Don’t say nothin’
Bad about the PARCC test
(Oh, no) don’t say nothin’
Bad about the PARCC test
(I hate it so)
Don’t say nothin’
Bad about the PARCC test
(Oh, don’t you know)
Don’t say nothin’
Bad about the PARCC test
They’ll stop (they’ll stop)
You when you tweet (when you tweet)
‘Cause that’s what Pearson cares about
[Instrumental Interlude]
(Oh, no) don’t say nothin’
Bad about the PARCC test
(Oh, no) don’t say nothin’
Bad about the PARCC test
(I hate it so)
Don’t say nothin’
Bad about the PARCC test
(Oh, don’t you know)
Don’t say nothin’
Bad about the PARCC test
It’s bad (it’s bad)
It’s bad for me (bad for me)
But, boy, you better stash your phone
(Oh, no) don’t say nothin’
Bad about the PARCC test
(Oh, no) don’t say nothin’
Bad about the PARCC test
Don’t say nothin’
Bad about the PARCC test
(Oh, no) don’t say nothin’
Bad about the PARCC test
(Oh, no) don’t say nothin’
Bad about the PARCC test
(Oh, no) don’t say nothin’
Bad about the PARCC test
Can you please specify if Pearson was monitoring activity on the school issued netbooks, showing that Pearson has access to monitoring what the children are doing all the time or was it that they were watching online public posts to social media?
Without having reported on education for 50 years I know that all the testing companies monitor social media. Twitter is a PUBLIC forum. There is no “spying.” ACT and SAT monitor. Students have been caught using social media to cheat. So waht do we make of this? Hair-on-fire “reporting” without all the facts or any background knowledge.
Tracx offers a unified, enterprise-scale, social media management platform. We help brands and organizations from around the world listen and learn about issues related to their products and services so that they can provide a better customer experience and reach new audiences. To learn more about Tracx visit http://www.tracx.com #customerexperience #betterservice #bettersupport #betterproducts #engagingnewaudiences