We have all wrestled at one time or another with the deceptive rhetoric of “reformers.” They seem to have a common phrase book, written by PR whizzes, in which they have co-opted terms like “reform,” “great teachers,” “innovation,” “personalized,” and to have created terms like “a child’s zip code should not be his/her destiny,” a sentiment with which no one can disagree. Their solutions, typically, consist of privatizing public schools by handing public dollars over to private corporations to do the work of government, and dismantling the teaching profession by lowering standards for entry to young people without any professional preparation, eliminating due process, eliminating extra pay for additional degrees, and seeking to eliminate extra pay for experience. No reform movement in the past ever had this agenda. Reformers in the past wanted public schools to get better, not to replace them with privately managed schools or schools operated for profit. Reformers in the past wanted teachers to have better preparation, not to take away certification requirements. Reformers were not union-busters.
Education writer Steve Hinnefeld, on his blog, writes about the way the so-called reformers have corrupted the English language. I agree with him, and we see it all the time, such as when a pro-charter group calls itself “Save Our Public Schools” and circulates a petition to replace public schools with privately managed charters. However, I disagree with Steve on two of his definitions. I can’t think of a better term than corporate reformers, to demonstrate that their assumptions come from the corporate world, such as their belief in data, data-driven decision-making, standardization, incentives, and sanctions. Other people use terms like “deformers,” but that is more of an insult than a label. If Steve has a better term than “corporate reform,” I want to hear it.
I also challenge the claim–perhaps he does as well–that charter schools are public schools. They get public money, but that does not make them public schools. Lockheed gets public money. So does almost every private university. Charters have sued in different states to prevent public audits, on the grounds that they are private corporations, not subject to public audit. They have been taken to court by workers for violating state labor laws; they said they were private corporations, not public schools. When you hear this defense again and again, it is persuasive. I am persuaded.
Meanwhile, I welcome any suggestions from Steve or others to create a name for those who are leading the charge for more charters and vouchers and who are eager to strip teachers of due process, collective bargaining, and reduce their benefits.
I would also welcome suggestions for the name of “our side.” We do not “defend the status quo.” The status quo is headed by Arne Duncan, Bill Gates, Eli Broad, the Walton Family, Jeb Bush, Andrew Cuomo, and ALEC; it consists of high-stakes testing, privatization, and hostility to the teaching profession. We don’t like the status quo. We want better schooling for all children. We want the arts and history and physical education; we want experienced teachers; we want librarians, school nurses, guidance counselors, social workers, psychologists and after-school programs. Are we “the real reformers”? We fight for better education, for better schools, for high standards for entry into teaching, for respect for teachers and parents, and for kindness for children. What should we call ourselves?
As George Carlin said (to paraphrase), “When they have you using their language, they’ve already won.” Why not change the language for them, not only for us. Why not call them “corporation schools”? Isn’t that what they are?
Arthur
MANY years ago, as an undergraduate student as I recall, I ran across a game entitled “The Propoganda Game.” I just Googled it and it is still available.
I highly recommend purchasing a copy. Reading all of this Rheephormy BS makes a wonderful backdrop for learning these propaganda techniques.
Conservative idealogues are experts using using euphemisms to sell what is essentially horse manure. Not only should we be afraid of the term reformer, we should be concerned about the misuse of the term “public school,” when it is applied to a private charter school that is paid for with public dollars.
As for a euphemism for public teacher, I am happy with “guardian of democracy,”or “gardien de la democratie,” since everything sounds better in French.
I taught for eight years in public schools and have just recently moved into the corporate world. During my job search, I spent a lot of time talking to recruiters and reading about project management in order to learn how things are done in most businesses. While I don’t believe that any one management system is appropriate in every business or every school, I have been stunned to think of the business practices that end up in education.
For the most part, education does not get corporate style reform, it gets the worn out and most often counterproductive ideas that are either disavowed by their original authors or resold by those same people in a perverted form that no longer resembles the original idea.
So I don’t like the name “corporate reform” either because I don’t think that either part of that term is true. I have to admit, “obsolete counterproductive business practices that no one in business actually uses anymore” does not role off the tongue.
What we need is a term that makes explicit both the recklessness and counterproductive nature of the policies and maybe even points to the profit motive that is constant throughout all of it. Does that run the risk of sounding insulting and less like a label? Maybe, but who cares? School profiteering is what is happening here, not school reform, just as torture is much more true than enhanced interrogation techniques.
There is only one word that I would like the self-styled education reform industrial complex to continue using: disruption. No bit of doublespeak they use is more true in the common sense and actually dishonest in the way they intend it. No term is more tiresome and annoying to the listener. No term alienates corporate fetishists and regular families as much. Please, pretty please, Broad and Pearson, please keep using it.
“For the most part, education does not get corporate style reform, it gets… worn out and …often counterproductive ideas…”
Couldn’t agree more. I too worked in both worlds. I recognized both NCLB & VAM methodology on first sighting as re-hashes of already-passe MBO methods re-‘negotiated’ by utility clients in the late ’70’s to ‘measure’ my engrg co’s output against lump sum payments awarded during a previous, better economic climate.
Results? Engrg co’s work is measured by 3rd-party stds & subj to hi liability, so they game the numbers. Construction co output is harder to observe, so they cut corners. Client looks the other way, as all they’re interested in is ppwk that guarantees coverage by utility rate-payers. Loser: utility rate-payers, i.e., you & me.
Diane,
It seems that advocates for dismantling democratically governed public education have successfully claimed and distorted the meaning of the terms previously associated with progressive change. Maybe there is no single word that represents what we stand for. So, I think we need to lead with our values and then talk about what improvement solutions will help realized those values. Resonant values might include equity, empathy, community and democracy. I wrote more about reclaiming the initiative for education improvement in two recent post for the Answer Sheet on the Washington Post.
Click to access How-to-reframe-the-education-reform-debate-The-Washington-Post.pdf
Click to access The-strategic-campaign-needed-to-save-public-education-%E2%80%94-in-nine-steps-The-Washington-Post1.pdf
My wish for the new year is that we continue to make progress in our reclaiming.
Happy New Year!
Arthur
Thank you, Arthur Camins, for your continuing & always-inspirational writings on systemic solutions for public education. Tho merely a 20+-yr immigrant to NJ, I always feel a flush of NJ pride when I read your essays.
RE: your 1st WaPo link, re-framing the debate in terms of shared responsibility and empathy: your step-by-step walk-through of that Bed-Stuy elementary oroject to improve science learning is a model for what can be done when admin & teachers work jointly toward curriculum implementation, re-tweaking as you go.
It reminded me greatly of the continuing 20+-yr effort in the UK to establish K-12 for-lang-learning, which I follow through their Primary Languages forum. The goal has always been to counter longterm waning FL-achievement in the UK, seen partly as a cultural battle (why learn FL when Eng is the world-choice for business– countered by increasing FL needs due to European Union), & partly as the need to reform century-old FL pedagogy in UK (& here!), which is focused on reading/writing, & starts too late in any case to develop conversational ability by h.s. graduation.
The UK started in early ’90’s w/facts: inadequate budget to provide PreK/K start & the continuous daily FL training needed to ensure eventual fluency in the language of choice (for them, French, just across the Channel.) They decided on an approach I think is rather revolutionary: get the PreK/K-6 regular teachers onboard! Help them to learn (or brush up) on French with their students, supplemented 2x/wk w/native-speaking specialists, & plenty of audio material for the other days.
So the original system provided not only ample FL-specialist support to students, but admin/ specialist support for learning-curve & less-confident daily teachers as well. The beauty of this system is that, by the time the economy tanked 10 yrs later, online curriculum & a plethora of support mat’ls had been developed ground-up by practitioners; parents & teachers were loath to let it go. They have been limping thro’ for a decade w/specialist support cut to wkly, then bi-wkly & some at only mo’ly: the system is activist, tho’ they hang on yrly political/budget pronouncements, & ready to re-assert themselves w/a green light.
We can learn much from this UK example, stateside. Here, as budgets have crunched– tho’ an integrated K-12 world Language program is still promoted at the NJ.gov curriculum website– districts have responded by postponing WL start. Typically we now see wealthy districts starting in K; other wealthy districts start in 3rd or 4th while their local private schools start in K; middle-class districts nearby have all peeled back to 6thgr (thus turning the clock back 20 yrs).
RE: your 2nd WaPo, here are a few of my favorite nuggets:
“while knowing what is now known is vital, learning how to learn must be the primary goal. Therefore, we must abandon test performance as a teaching goal and instead embrace learning from error and iterative improvement”
“Let’s abandon the outdated fixed mindset that genes and family circumstance
determine intelligence. Let’s abandon the all too transparent mechanisms that sort children by perceived ability. These ideas undermine effort and persistence, which are the real drivers of new learning and expertise
development.”
“the antidote to flawed democracy is better democracy, not rule by self-appointed experts or authoritarianism”
While you are at it, maybe people can come up with another name for those of us who feel we are not represented by the neoliberal Democratic party. (BTW, I consider myself a child advocate.)
How about simply “Disaster Capitalists”. They’ve use test data to manufacture a “disaster” in public education to justify privatization, something they otherwise could never do. I’ve always believed there as a hidden agenda in NCLB (another one of those cleverly devised names for a program that is hard to argue against). That agenda was to gather data to beat public education over the head with.
Diane, I think the term “corporate education reform” is right on target and urge you to continue using it.
Andrew Cuomo infamously said that people who disagreed with him aren’t “real New Yorkers.”
Maybe we’re “Real Teachers” and “Real Educators,” while those opposing us are “Education Profiteers” or “Education Barons,” since that’s the one thing I see them all having in common.
I think it’s fair to call them “corporate reformers”. That is how the policy people and pundits and managers speak. That’s the language they use.
If they don’t want the label they should stop taking about “outputs” or “creating demand” or “market share” or “value-added” How else am I supposed to interpret this language? That’s where it all came from- large private sector organizations and entities. They use this sort of pseudo-business speak all the time. Do they not know that’s where it came from?
Words mean something. I give them the benefit of the doubt and assume they know why they have adopted the language of business and applied it to schools. Was it for some other reason than treating schools like businesses?
“CEO” means something, too. If you’re going to run around calling yourself the CEO of a charter school or school district you should probably expect that people will believe you’re the Chief Executive Officer of something or other rather than the principal or superintendent.
They made up these titles deliberately. They chose this. They also chose appointed boards and “trade secrets” and a whole host of other traditionally private sector designations and concepts.
I like to refer to the loose network of charter schools as the Charter School Cartel.
Not sure what to call those behind it, but I would suggest “coup l’écoleman” for the actions that led to the overnight adoption of Common Core by 45 states
What is really going on is basically a “hostile takeover” of public schools by corporate raiders
I think that Steve is onto something when he says that we should stop using corporate reform. There are a significant number of corporations that don’t believe in corporate welfare (remembering that corporations are made up of people with a wide array of ethical beliefs) so doing so gives those that don’t a bad name and also makes it seem as though the movement is more powerful than it is or more widely accepted (like in the private world) than it is.
As far as what the self-styled “reformers” would want to be called. I think in general it should be up to those in the movement to define their movement (e.g. pro-choice and pro-life labels). I think ed choice advocates is fairly neutral. It doesn’t talk about the quality of those choices, picking between a destroyed public ed system and bunch of poor private choices.
As far as what public ed supporters should be called, “reform skeptics” might be a good rebuttal. “Ed watchdogs” should be a fair enough term. Watchdogs are ones that raise questions about changes being made without speaking of the validity of those changes. Maybe “ed protectors” or “ed fortifiers” if we wanted to be a bit more ambitious.
In general I am a descriptivist rather than prescriptivist linguist, so tend to let usage go where it will & define the debate. At first I was concerned about the term “educational reform”– fearing that the traditional meaning of the word ‘reform’ would suffer from this bass-ackward political use (much as the term ‘gay’ has stifled its traditional usage)– but luckily, opponents quickly coined the term “educational deform”, which I believe says it all, & rescues the traditional meaning of ‘reform’. Keep saying ‘educational deform’!
In my opinion, the best possible way to counter the term “accountability” as applied to the public school system, is to persevere in using it, relentlessly, against those who seek to use it against the ps system: keep hammering away at the tangible results of govt ed policies, specifically, in terms of achievement gained, measured in their own terms, for tax dollars spent. Equally beneficial: keep calling for ‘accountability’ from our Congressional representatives!
Charter schools called ‘public schools’: call them out over & over again They have 3 huge vulnerabilities. #1, universally, they refuse to be audited (where are your tax $ going?). #2 applies to many states: if charters are allowed to pick & choose enrollment, compare them to public districts who must take all, & contrast statistics in %ELL & SpEd for perspective on stdzd testing results. #3 doesn’t apply to every state, but if you’re in a state in which charter schools need not follow state-mandated curriculum &/or assessments, trumpet it!
“Status quo”, I think, is less about high stakes testing and data driven instruction-those are merely the tools of the status quo: public policy owned by the wealthy minority parasites imposed on the majority-bleeding out opportunity, equity, input…
The reader who referred to the Propaganda Game is on to more than we realize. The majority of responders are focused on specific terms(inologies), whereas propaganda refers to strategy. It’s not the terms that will be “magic”, it will be the hazard work of implementing a unified strategy. Do a little reading about the general types of propaganda strategies and their intended outcomes. You will have no trouble associating different strategies with head scratching events in today’s world: think Fox News “talking points” , think the congressman who just resigned because he was indicted (still got re-elected after public knew his problems), think many others. I get just as disgusted as others when I hear the reformers “speak”, but to beat them down is to use their own time tested tools against them, but with one IMPORTANT exception. As Mr Camins cautioned us, use his guidelines and use them with class.
I do like the idea of “corporate reformers” for Arne Duncan, Cuomo and their ilk…..
I don’t know…
Somehow the idea of a Movement for Real Education sort of describes what I read on this blog.
The other side is fakery, deception, and what was written about propaganda above. They are the powermongers and all the toadies, flunkies, and hangers on that follow in their wake….
I think about Plato’s Allegory of the Cave. It’s the difference between shadows and light….
It’s an interesting question…..names do matter.
We should call ourselves what we are: PUBLIC EDUCATORS.
Diane, I think the key question is in the last paragraph of your post: What do we call “our side”? That is, we need to be defining ourselves and coining language that reflects what we’re FOR, not merely what we’re against. And that question requires us to address what we believe is the purpose of public education.
I’ve been coming back to the question of what’s the purpose of public education over and over again. And I strongly believe that for taxpayers, whether we have school-age children or not, the reason we agree part of our social contract to pay for universal public education is because we are trying to pay for the education of informed, thoughtful, critically thinking, ethical, moral, and propaganda-wary citizens who are capable of undertaking the duties and responsibilities as well as the privileges of citizenship in a democracy.
To that end, I propose calling “our side” something along the lines of the movement for:
Citizenship Schools or
Democracy-Driven Schools or
Community Schools or
Discovery Schools.
But I do believe, strongly, that we need to stop defining ourselves by what we’re against, and start defining ourselves by what we’re for.
Here are some of the things I’m for, and hopefully it’s self-evident why I’ve picked the names I’ve generated above:
1. In our local all-magnet school district, my daughters’ schools pride themselves on their “gifted & talented” magnet theme, which isn’t about identifying academically gifted students. Rather, our gifted & talented magnets are about offering an amazing and eclectic array of elective offerings designed to help all students identify their unique gifts and talents, wherever those talents might fall (from dance to science to drama to sports to writing to arts, etc.). I’m for schools that help kids discover what gifts and talents make each of them unique, and what they have to offer to their communities.
2. I’m for schools that teach students their history, culture, civics, and community responsibilities so that they can become thoughtful human beings who enter the world willing to ask, without cynicism, JFK’s question, “What can I do for my country?” (Or at least, what can I do for my community?)
3. I’m for schools that hold students, teachers, parents, and the broader community accountable by looking at what their students know and are able to do not measured primarily by scores on tests, but rather measured by portfolios of student work and engagement in their broader communities.
What are you for?
Can we reach some consensus on what we should call “our side”?
We need to start calling the reformers what they are – ACTIVIST PROFITEERS!
The narrative that says, “Education is the route out of poverty,” is limiting because it distracts attention from dealing with the causes of inequality. It avoids the need to end poverty in favor of a few individuals escaping. (http://www.huffingtonpost.com/arthur-camins/escape-from-poverty-for-a_b_5344285.html However, for those who are in poverty education remains a necessary, if not sufficient ingredient for a life with adequate food, clothing, shelter, child care and health care. We need to build a movement to broadly address inequality of which improving high-quality education for all is an essential component. To engage the parents of children who attend under-resourced, inadequately staffed, racially and socioeconomically isolated schools, we can’t ignore parents’ aspirations for their children to be prepared for success in the job market. Therefore, I suggest the inclusive phrase, “education for life, work and citizenship.”
The whole goal is to sell public schools no matter where they are located to corporations because the federal government wants to stop funding them. The government is starting in the cities because unfortunately too many urban parents have depended on the public schools as a babysitting service rather than a school. Too many urban parents have ignored the things necessary for their child’s growth and development in school. Too many people have blamed poverty for parent’s lack of interest in their own child’s education. The government knows this so they have used this lack of concern to brainwash urban parents in taking their child out of urban public schools and sign them up to a charter school. A lot of these charter schools have even paid the student or parent for their child to attend their school. The federal government is using standardarized test scores to shut down urban schools. But parents nor teachers never see the actual test that the students take and the state government is suppose to have graded. It is difficult for me to believe that in America all urban schools are failing these tests. Give parents, students and teachers copies of these standardarized tests so they can find out what is wrong and even to see if the test was actually graded. The bullying and trying to fire urban teachers so they can close urban schools, open up charter schools who can hire young, often noncolor nonunion teachers should be illegal. Plus it should be illegal for Gates to profit from tests, Common Core etc because this is a conflict of interest. Gates and Duncan were never teachers. And even some people making millions of dollars by jumping on board with Gates either taught for one or two years and there are some questions about whether they ever taught. U.S. needs to stop competing against Asia because of their jealousy of Asian students. America is destroying public education. Duncan needs to leave education alone. And Pres. Obama needs to ask himself would he want his children subjected to all of these horrible tests and common core standards they are subjecting public school students to. I am tired hearing about ineffective teachers when the federal government through the NCLB law had caused the problem with all of these standardarized test. Teachers are teaching what they are told to teach by the board and state. But when it doesn’t work then teachers are being blamed. NCLB law is a failure that should have been abolished because it has failed. It forced school districts to contract out companies who promised to elevate test scores but didn’t but they got rich. Poor districts eliminated jobs that service the children for expensive problems that failed. The newest evaluation being used now tells teachers not to teach let the students do it. Let the students discuss, debate and even make up the class test. And teachers are getting bad evaluations if they try to teach their class. But when the students fail the government test the administrator, Duncan, and the state will blame the teacher. They tell teachers to differentiate their instruction but testing is the same. Sit down and take a test. I support project based learning in public schools where students are actually learning and thinking. I requested a meeting with Mr. Duncan and he refuses to meet with me and some parents from Camden, NJ because he never taught and he is for corporate take over of public schools.
I think we should emphasize the word ‘community’. The strength of our democracy comes from the strength of our communities, and ultimately it’s what we want to educate our students to become – quality community members, whatever their outcomes of college and/or career.
As a current public school teacher, I like the sound of working in a ‘community school’ (whether it’s in my own neighborhood or not) and being considered an advocate for a quality, humane, stable, well-rounded education in the public sector. This also makes me a ‘real’ community supporter too – plugging into the ‘real NYer’ propoganda.
There *are* some serious problems with certain public schools and I think the reformsters have slandered the word ‘public’ enough to damage reputations for the rest of us for right now even in public districts that are working quite well. I don’t think the term ‘public’ should be dropped, but re-emphasizing the word ‘community’ brings back a sense of place (neighborhood) that people are more willing to defend. Polls show that people may agree that public schools are ‘failing’ (because of the reformster marketing campaign is working), but they highly support their neighborhood schools anyway. I think we should capitalize on this mindset.
‘Community’ should imply the democratic process of public schools (non-profit, due process, collective bargaining, transparent bookkeeping, public input/representation). Some charters could be considered ‘community charters’, but only if they meet the same criteria.
All other schools should be labeled as either private for-profits, or religious. For-profits can then be further described by their own business lingo: fly-by-night, corporate, hostile-takeover, mom & pop, franchise, blue-light-special, Walmart. Emphasize the salaries being made by CEOs and how for-profits close when the bottom line doesn’t support their income goals anymore (commitment to profits, not community).
So if we hear instead about our ‘community schools’ (US) being starved of resources to line the pockets of some for-profit reformster CEO (THEM), it sounds a little closer to home and personal than the ‘public schools’. Maybe enough to encourage more grassroots support?
My husband @mike08201 suggests Pro-Student Coalition. He’s not a teacher, but he gets it!
At this point — we are Taxpayers!
The approach we use when speaking to Florida legislators, businesses, journalists, and voters is financial. For some, the only way to combat the ingrained propaganda is to address the vast waste of tax dollars on all these failed reforms. We enter talking about tax dollars and we exit talking about tax dollars. For many that is the only level we can connect with them.
Based on the support of the word community, I think a couple portmanteau words are in order: “community edformers” or “local edvocates” or “local edvocates”