Ed Berger tries to figure out why some parents give up on their district schools, whose teachers are fully certified, to attend partial schools, where ill-trained teachers come and go at a high rate.

“Specific information from teachers about the strengths and the needs of the educational programs are too often left out of the messages given to the community. When a bond issue fails, or enrollment drops, there is great concern that the community does not support its schools. Yes, in difficult economic times folks are reluctant to vote for new bonds. Voters need to know that student needs will be met by their vote. Districts need to counter the claims of partial schools and be very clear about what they offer.

“The reality is that the public will not support district schools that fail to communicate the education benefits they provide, and the needs teachers identify. Partial (alternative) schools succeed where the district schools do not explain the wealth of advantages they deliver for every child.

“Voters will support necessary services for children when they understand how this extra burden of taxation helps kids. Not kids five years from now, but kids in school now.”

And he writes:

“When a partial school can suck students away from a district school, something is very wrong. District schools have elected school boards, certified teachers and administrators, the ability to raise capital dollars through bonds for building and maintenance (and not have to use instructional dollars to create a school space), and comprehensive curricula. It is almost certain that teachers are not being listened to. It is an indicator that the immediate needs of children are only assumed to be known by those interfacing with the community.

“District schools must provide information necessary for parents to decide which school best provides all of the options their child must have. If parents take their children out of district schools it is certain that they do not know the differences between a district school and a partial school, or even what comprehensive curriculum, teacher certification, and teacher expertise and experience mean for students. District schools must keep this information before the public.

“Increasing class size, eliminating experienced and proven teachers and counselors, deleting services, closing libraries, killing art programs, using TFA and other cheap, unskilled class-sitters, and assuming that fear (high stakes testing and its inherent threats) motivates human beings, destroy public support for district schools.”

District schools belong to the community. Choice policies allow voucher schools and charter schools to sell their wares with promises. District schools must clearly explain to parents why it matters to have experienced, well-prepared teachers and a full curriculum, why it matters to have the arts and a band and a library with a trained librarian. Community support must be built and rebuilt, daily. Active parents must be relied upon to reach out to other parents. And the message must be clear: this is our school.