Benjamin Herold of Education Week describes the short life of inBloom, the audacious venture funded by the Gates Foundation and the Carnegie Foundation to the tune of $100 million.

The venture collapsed because of parent opposition to sharing their children’s confidential data to a firm that would provide access to vendors of products and services to schools and students.

For some strange reason, parents don’t want their children used for  marketing purposes without their knowledge or permission.

The struggle will go on, as new companies engaged in data mining enter the space left by inBloom.

There will continue to be lots of palaver about how this data mining is good for education and great for kids, but parents don’t agree.

And the fight will go on.

The forces behind Big Data will push and push and push, and parents will have to push back just as hard to keep them out of their children’s lives.

Meanwhile, the big unanswered question is whether Congress will force Arne Duncan to restore the privacy regulations that Duncan stripped out of the Federal Education Rights and Privacy Act (FERPA).

Common Core, the federal testing, teacher evaluation by test scores, were all supposed to be part of the overarching plan to introduce Big Data into education.

If we fight this, maybe we can stave them off again and again, and keep Big Data at bay and far away from our kids.