In this brilliant and frightening post, Andrea Gabor connects the dots that lead from your child’s personal, confidential information to a data cloud where marketers can hack into everything they want to know about your child.

Whose money is behind it? One guess.

Who is making money and providing the service? One guess. This is not a trick question, nor is it multiple-choice.

This is the future, folks. New York and Colorado and a handful of districts have agreed to turn over all the information about the children–your children–to inBloom.

Arne Duncan facilitated the release of private data to outsiders without the consent of parents by changing the regulations for FERPA, the federal law that forbids the release of your child’s personal data. Unless parents raise a ruckus, your district and state will give this information to inBloom without your permission, and without your knowledge. You knew there had to be a good reason that Race to the Top includes many millions for states to build data “warehouses.” Did you think those warehouses were for nothing?

What will bloom from this massive data gathering project?

Whatever it is, it won’t help your child. It will help some corporation that wants to sell something to your child or your district.