Jamelle Bouie, a columnist for The NewYork Times, writes here about a question that has puzzled many observers: what motivates Trump? Some would say he ran the first time out of sheer egoism and the second time to stay out of jail. Or, he ran the first time because of his innate competitiveness and the second time because he figured out how to monetize the Oval Office.
Bouie has a different take.
He wrote:
What motivates Trump?
Not what motivates Trumpism, whatever that is. Not what motivates his MAGA supporters. Not what motivates the infrequent and marginal voters who delivered him his victories in 2016 and 2024.
No. What specifically motivates Donald J. Trump? What brought him into national politics? What drives him as a national political figure?
His allies say a love of country, but this is betrayed by his indifference to the nation’s ideals, traditions and symbols. It is unclear whether Trump has even read the Constitution, and there’s no evidence that he understands its history and significance to the nation he leads. (It would be unfair to ask whether he’s read the Declaration of Independence — we all know he hasn’t.)
The best way to understand the president’s motivations is to find him at his most unfiltered, which is to say, on social media, late at night. And Thursday night, Trump posted a video to his Truth Social account that depicted President Barack Obama and Michelle Obama as apes. The clip, which runs for roughly a minute and shows the Obamas at the end, is set to “The Lion Sleeps Tonight.”
I try to avoid superlatives in my writing, but there is simply no question that this is the most flagrant display of presidential racism since Woodrow Wilson screened D.W. Griffith’s “The Birth of a Nation” in the White House in 1915. And for a sense of the racism of Griffith’s film, recall that it both reinvigorated the Ku Klux Klan and gave the organization its modern iconography.
I doubt that Trump’s video — less a creative product than half-baked agitprop — will have the same effect. But it carries many of the same messages. It uses an old white supremacist trope to denigrate the Obamas and, by extension, every American who shares their racial background. It presents people of African descent as little removed from beasts, an insult used to great effect in “The Birth of a Nation,” as you can see in this clip from the film.
Initially, the White House defended the video as a joke. “This is from an internet meme video depicting President Trump as the King of the Jungle and Democrats as characters from the Lion King,” Karoline Leavitt, the press secretary, said. “Please stop the fake outrage and report on something today that actually matters to the American public.”
But then Republicans began to speak out. “Praying it was fake because it’s the most racist thing I’ve seen out of this White House,” Senator Tim Scott of South Carolina, the only Black Republican in the Senate and the head of the National Republican Senatorial Committee, posted online.
Representative Mike Lawler, an otherwise stalwart Trump ally, said the video was “wrong and incredibly offensive.” Representative Michael Turner of Ohio decried the “racist images” as “offensive, heart breaking and unacceptable.”
Here, I should probably note that Barack and Michelle Obama are among the most popular political figures in the United States. Trump, on the other hand, is barely treading water with the public, and majorities of Americans say the country is headed in the wrong direction. It makes sense, then, that some Republicans would use this as an opportunity to distance themselves from an unpopular incumbent.
Let’s walk back to where we started. What motivates Trump? The answer is simple: racism. You might also say ego and raw self-interest, but the two are connected. Racism, among other things, is a kind of chauvinism, a belief in one’s inherent superiority, based on nothing other than a meaningless accident of birth. It’s an ideology that papers over feelings of inadequacy, that tells you that — no matter what you have or have not accomplished in your life — you’re still better than someone, some group.
Let’s suppose you’re the spoiled son of a self-made man. Let’s suppose that, despite your flash and bravado, you’ve failed at virtually everything you’ve tried. You’re the laughingstock of polite society, a punchline for the privileged. You think you’re superior enough to be the president of the United States — the highest honor in your country — but the actual president is a man of humble origins, a minority of the kind your family didn’t even rent to when you were in the landlord business. And he is claiming power that rightfully belongs to you. He’s even mocking you, ridiculing you for all the world to see.
For years, a cottage industry of political observers has contorted itself to obscure and occlude the obvious. That regardless of what others see in him, Trump’s entire political career — from his embrace of birtherism to his hatred of birthright citizenship — cannot be understood outside the context of his bitter, deep-seated racism.
Trump is not profound. He has been the same person this whole time. The question is why so many others have refused to see what he has never bothered to hide.

I hope folks aren’t boggling their minds and wasting their times looking for a rational motive.
Ask yourself, What motivates a serial killer? It’s the same level of explanation, and you’ll get more insight watching British crime dramas and Bosch, for example, than anywhere else.
It’s gotta be some deep, underlying sickness.
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Mary Trump, his niece and a licensed psychologist, has said that “cruelty was currency” in Donald’s household.
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I believe that Trump saw the presidency as a way to make money. He is still trying to get in the good graces of his dead father Fred Trump. Felon47 was never loved by either of his parents.
Donald Trump didn’t just return to the White House — he turned it into an ATM.
In just one year back in office, Trump has reportedly made at least $1.4 billion tied directly to his presidency, according to the New York Times. Others put the number even higher. Crypto ventures, licensing deals, and Trump-branded businesses have all surged as his administration makes policy decisions that benefit his personal financial interests.
It’s corruption in plain sight, and a direct threat to democracy.
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Trump seems to use money and power to fill the void inside him.
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Sorry, I think this answer is too easy. I see the obvious racism as a strategy to rally the troops, but not a motivation. It doesn’t answer the question why T in the pocket of the Project 2025 warriors. Something far more sinister is afoot than just racism. T just wants to enrich himself and his family, and he’s doing that quite well. But, what does The Heritage Foundation want? Their strategy is to destroy a democratic republic and they happily rely on T and his enablers to accomplish that. But what is their motivation? And what is their goal? The answer to that will render T’s motivation next to irrelevant.
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