I recently subscribed to 404 Media, which offers fascinating content about technology, like this post by Samantha Cole about the collaboration between the White House and PragerU. The post shows different AI-generated videos of the Founding Fathers, speaking and animated. There is a hackneyed phrase about “bringing history to life.” Now you can see it happen, even though it’s fake and politically slanted.

Does it bear repeating that PragerU is not a university by any definition? Or that its founder Dennis Prager was a rightwing talk-show host before he started hawking his whitewashed history videos? Or that some red states have adopted his videos for classroom instruction even though Prager is not a historian and has no credentials to teach history?

Samantha Cole:

Conservative content mill PragerU is partnering with the White House to make AI-generated videos of founding fathers and Revolutionary War-era randos.

PragerU is a nonprofit organization with a mission “to promote American values through the creative use of digital media, technology and edu-tainment,” according to its website. It’s been criticized for advancing climate denial and slavery apologism, frequently publishes videos critical of “wokeness” and “DEI,” and is very concerned about “the death of the West.” It has also been increasingly integrated into school curricula around the country.

PragerU held a launch event for the series, “Road to Liberty,” on June 25. Secretary Linda McMahon took some time away from dismantling the Department of Education to speak at the event. In person at the White House, visitors can tour a display of notable Revolutionary War people and places, and scan a QR code on displays that take them to PragerU’s AI-generated videos of people from that time period speaking. 

Each of the videos highlights a different person who was alive during the signing of the Declaration of Independence, from former presidents to relatively minor players in the fight for independence. The videos are clearly AI-generated, with the sepia-toned peoples’ mouths moving almost independently from the rest of their faces in some of them. In one, an AI-generated John Adams says “facts do not care about our feelings,” a phrase commonly attributed to conservative commentator and PragerU contributor Ben Shapiro. 

At the end of the videos, there’s a logo for the White House with the text “brought to you by PragerU,” and a disclaimer: “The White House is grateful for the partnership with PragerU and the U.S. Department of Education in the production of this museum. This partnership does not constitute or imply U.S. Government or U.S. Department of Education endorsement of PragerU.”

Professor of history Seth Cotlar spotted the videos in a thread on Bluesky….

I asked Cotlar, as someone who specializes in American history and the rise of the far-right, what stood out to him about these videos. I thought it was odd, I said, that they chose to include people like politician and disgraced minister Lyman Hall and obscure poet Francis Hopkinson alongside more well-known figures like John Adams or Thomas Jefferson. 

“You’re right to note that it’s a pretty odd collection of figures they’ve chosen,” Cotlar said. “My guess is that this is part of the broader right wing populist push to frame themselves as the grassroots ‘true Americans,’ and they’re including all of these lesser known figures with the hopes that their viewers will be like ‘oh wow, look at all of these revolutionary freedom fighters like me who were just kinda ordinary guys like me but who still changed history.’” 

He also said it’s noteworthy that the “Road to Liberty” lineup so far is almost entirely white men, including the random dudes like Hall and Hopkinson. “The lack of any pretense to inclusion is pretty notable. Even conservative glosses on the Revolution from the pre-Trump era would have included things like the Rhode Island Regiment or Lemuel Haynes or Phyllis Wheatley. Needless to say, they absolutely do not include Deborah Sampson,” Cotlar said. All of the people in the “coming soon” section on PragerU’s website are also white men. 

AI slop has become the aesthetic of the right, with authoritarians around the world embracing ugly, lazy, mass-produced content like PragerU’s founding father puppets. Here in the U.S., we have President Donald Trump hawking it on his social media accounts, including AI-generated images of himself as the Pope and “Trump Gaza,” an AI video and song depicting the West Bank as a vacation paradise where Trump parties alongside his former bestie Elon Musk. As Republicans used the response to Hurricane Helene to blame migrants, Amy Kremer, founder of Women for Trump, posted an AI image of a child caught in a flood hugging a puppy and then said she didn’t care that it wasn’t real: “Y’all, I don’t know where this photo came from and honestly, it doesn’t matter,” she wrote on X. Mike Lee shared the same image. AI slop makes for quick and easy engagement farming, and now it’s being produced in direct partnership with the White House.

I’m not sure what app or program PragerU is using to make these videos. I thought, at first, that they might be using one of the many basic lipsyncing or “make this old photo come alive” mobile apps on the market now. But the videos look better, or at least more heavily produced, than most of those apps are capable of. Just to make sure they haven’t somehow advanced wildly in the last few months since I checked one out, I tried one of them, Revive, and uploaded an image of John Adams to see if it would return anything close to what PragerU’s putting out. It did not. 

The PragerU videos aren’t this bad, but they also aren’t as good as what would come out of Veo 3, the newest AI video generator, which generates highly realistic videos complete with sound and speech, from text prompts. I gave Veo a painting of John Adams and told it what to say; PragerU probably isn’t using this generator, because the result is much more realistic than what’s in the “Road to Liberty” series, even when I use a screenshot from one of their videos.

JOHN ADAMS IN VEO 3 USING A PAINTING AS A PROMPT.

On the off chance the culprit is Midjourney—although the series’ style and the way the subjects’ mouths move almost independently of the rest of their faces don’t match what I’ve seen of Midjourney’s videos—I tried that one, too. I just gave Midjourney the same Adams portrait and a prompt for it to animate him praising the United States and it returned a raving lunatic, silently screaming. 

Striking out so far, I emailed Hany Farid, a professor at UC Berkeley and Chief Science Officer of synthetic media detection company GetReal, and asked if he had any leads. He said it looked similar to what comes out of AI video creation platform HeyGen, which creates AI talking heads and generates speech for them using ElevenLabs. I tried this on screenshots of the avatars in PragerU’s Martha Washington and John Adams videos to see if the puppet-mouth-style matched up, and they were pretty close.

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HEYGEN JOHN ADAMS

HEYGEN MARTHA WASHINGTON

PragerU’s videos are still more heavily produced than what I could make using the free version of HeyGen; it’s possible they used a combination of these to make the videos, plus some old-fashioned video editing and animation to create the final products. PragerU reported almost $70 million in income last year, they can afford the effort. 

“While the PragerU stuff is distinctly terrible, it’s not like our culture has commemorated the Revolution with high-minded sophistication,” Cotlar told me. “I was 8 during the bicentennial and while I definitely learned some stuff about the founding era, most of what I absorbed was pretty schlocky.” He mentioned the “Bicentennial minutes” that were broadcast in 1975 and 76, sponsored by Shell, and which TV critic John J. O’Connor called “so insubstantial as to be almost meaningless.” The series won an Emmy.

In the last two years, several states, beginning with Florida, have approved PragerU content to be taught in public school classrooms. In Oklahoma, teachers relocating from states with “progressive education policies” will have to undergo an assessment in partnership with PragerU to determine if they’re allowed to teach. “If you want to teach here, you’d better know the Constitution, respect what makes America great, and understand basic biology,” State Superintendent Ryan Walters said in a press release. “We’re raising a generation of patriots, not activists, and I’ll fight tooth and nail to keep leftist propaganda out of our classrooms….”

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ABOUT THE AUTHOR

Sam Cole is writing from the far reaches of the internet, about sexuality, the adult industry, online culture, and AI. She’s the author of How Sex Changed the Internet and the Internet Changed Sex.

Samantha Cole

404 Media is a new independent media company founded by technology journalists Jason Koebler, Emanuel Maiberg, Samantha Cole, and Joseph Cox.

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