The commentators at NBC and MSNBC are furious that NBC top brass hired Ronna Romney McDaniel as a paid commentator for the network. Presumably, the executives thought it would broaden their audience to bring on someone who had led the Republican National Committee for the past eight years.

They now face an internal rebellion. As Dan Rather explains on his blog Steady, prominent newscasters at NBC were apoplectic. The commentators at MSNBC—where Trump is despised—were assured that they did not have to invite her onto their programs.

Last night, I watched MSNBC, and every commentator lashed out against the hire. Joy Reid, Jen Psaki, Rachel Maddow, and Laurence O’Donnell expressed their outrage. They did not care that she was a Republican. They did not care that she was a conservative. They cared that she was an election denier and a liar. She did whatever Trump wanted, and he booted her anyway. She was actively involved in the fake electors scheme in Michigan. She even dropped her middle name (Romney) to please Trump. She lacks integrity. She insulted the media, as Trump did. As Jen Psaki said, she is not honest.

Dan Rather shared their views:

Journalism Lesson #1 for 2024:

The mainstream media should not normalize Donald Trump’s behavior, nor should they give a platform to his lies or those of his sycophants, who for years have spread disastrous untruths that may have irreparably damaged our nation.

But in one fell swoop, NBC News has managed to do both. By hiring former Republican National Committee chief Ronna McDaniel, NBC has given credence and legitimacy to a Republican who has been in lockstep with the lies, helping spread plenty of the former president’s falsehoods. Allowing McDaniel to be in the same area code as NBC News is a huge mistake and will only further shred the small amount of trust Americans still have in the mainstream media. I don’t blame journalists at NBC. They have long been some of the finest in the business. But one wonders what the hell executives at the network were thinking.

Before she sold her soul, Ronna McDaniel was considered Republican royalty. She’s the granddaughter of George Romney, former GOP governor of Michigan, and niece of Senator Mitt Romney, former Republican presidential nominee and former governor of Massachusetts. She has been the chair of the RNC since the day Donald Trump took office in 2017. And she has been loyal to him at all costs, especially the truth.

During her tenure, she was a prolific fundraiser yet oversaw the net losses of Republican governorships and congressional seats. But her biggest claim to fame during her seven years on the job is that she was a Trump supporter, loyalist, and apologist above all else.

One could argue that this is the role of the head of a political party: to support the highest-ranking member of said party. Yes, that is typically true. But McDaniel spent years repeating Trump’s disinformation, making cases for his lies and paying his legal bills. Here are just a few of her misdeeds:

  • Told CNN’s Chris Wallace of Joe Biden’s election win, “I don’t think he won it fair.”
  • Characterized the January 6 insurrection as “legitimate political discourse.”
  • Orchestrated the censure of Representatives Liz Cheney and Adam Kinzinger, the two Republican January 6 Committee members.
  • Encouraged Michigan canvassers not to certify the 2020 election results, promising them lawyers.
  • Took part in Trump’s scheme to assemble fake electors.
  • Refused to condemn QAnon to George Stephanopoulos on ABC News.
  • Mocked Senator John Fetterman and President Biden for speech impediments.
  • Warned that those Republicans who didn’t embrace Trump’s policies “will be making a mistake.”

McDaniel made her NBC News debut on this Sunday’s “Meet the Press.” At the top of the broadcast, host Kristen Welker disclosed McDaniel’s new role. She said, “This interview was scheduled weeks before it was announced that McDaniel would become a paid NBC News contributor. This will be a news interview, and I was not involved in her hiring.”

During the interview, McDaniel defended her time as chair with what may be the quote of the year. “When you’re the RNC chair, you kind of take one for the whole team. Now I get to be a little bit more myself, right?”

No, Ms. McDaniel, you don’t get to have it both ways. The truth does not change depending on who signs your paycheck. Whom are we supposed to believe, your RNC or NBC self?

McDaniel walked back some of her more outrageous statements, sort of. As of yesterday, she now admits that Joe Biden won the election “fair and square.” However, she continued to insist there were issues with the election. When pushed, she mentioned the huge increase in mail-in ballots in Pennsylvania and suggested voter fraud. Reminder: No significant fraud of any kind was found in any state in the 2020 election.

In defending their hire, NBC News’s Carrie Budoff Brown, senior vice president of politics, said, “It couldn’t be a more important moment to have a voice like Ronna’s on the team.”

Many on the NBC team vehemently disagreed. “We weren’t asked our opinion of the hiring, but, if we were, we would have strongly objected to it for several reasons,” Joe Scarborough, the “Morning Joe” co-host, said at the top of the broadcast Monday. Mika Brzezinski added, “We hope NBC will reconsider its decision. It goes without saying that she will not be a guest on ‘Morning Joe’ in her capacity as a paid contributor.”

Chuck Todd, NBC’s chief political analyst, could barely contain his anger and disbelief on “Meet the Press.”. “She [McDaniel] wants us to believe that she was speaking for the RNC when the RNC was paying for it. So she has — she has credibility issues that she still has to deal with. Is she speaking for herself or is she speaking on behalf of who’s paying her?”

He continued, “There’s a reason why there’s a lot of journalists at NBC News who are uncomfortable with this because many of our professional dealings with the RNC over the last six years have been met with gaslighting, have been met with character assassination.”

Now we come to the why. Why would NBC News hire someone as controversial as Ronna McDaniel? 

News gathering is a business, as unfortunate as that is. As a business, it needs to make money. In television news, more viewers equals more money. So news organizations feel they need to appeal to the broadest spectrum of viewers possible. We will exempt Fox, which calls itself a news organization but is more of a propaganda outfit for the GOP.  

The mainstream middle is a much more crowded field that is bombarded by accusations of bias and liberalism. So they feel the need to show their Republican bona fides by hiring conservative voices.

But that is the crux of the problem. Which Republicans? Trump loyalists who are election deniers and January 6 apologists? Never-Trumpers who are as likely to appeal to many Republican viewers as progressives? How do they represent the political right without alienating their loyal viewers and their correspondents? These are the new political realities ushered in by Donald Trump. And another reason independent journalism is essential right now, essential to provide unvarnished coverage in one of the most important elections in American history and to hold the mainstream media accountable.