Jennifer Rubin is a regular columnist for the Washington Post. She was originally hired to give the view from the right, having arrived with excellent conservative credentials and a law degree. But Trump changed her political outlook, and she is a clear-eyed critic of Trump and an admirer of Biden.

She wrote recently that the biggest mistake of the media in covering Trump was treating him like a normal President or a normal candidate, rather than recognizing that he is a cult leader.

After missing the significance of the MAGA movement in 2016, innumerable mainstream outlets spent thousands of hours, gallons of ink and billions of pixels trying to understand “the Trump voter.” How had democracy failed them? What did the rest of us miss about these Americans? The journey to Rust Belt diners became a cliché amid the newfound fascination with aggrieved White working-class Americans. But the theory that such voters were economic casualties of globalization turned out to be false. Surveys and analyses generally found that racial resentment and cultural panic, not economic distress, fueled their affinity for a would-be strongman.


Unfortunately, patronizing excuses (e.g., “they feel disrespected”) for their cultlike attachment to a figure increasingly divorced from reality largely took the place of exacting reporting on the right-wing cult that swallowed a large part of the Republican Party. In an effort to maintain false equivalence and normalize Trump, many media outlets seemed to ignore that the much of the GOP left the universe of democratic (small-d) politics and was no longer a traditional democratic (again, small-d) party with an agenda, a governing philosophy, a set of beliefs. The result: Trump was normalized and a false equivalence between the parties was created.

Instead of reporting Trump’s wild assertions as legitimate arguments, media outlets should explain how Trump rallies are designed to instill anger and cultivate his hold on people who believe whatever hooey he spouts. How different are these events from what we see in grainy images of European fascist rallies in the 1930s? (When Trump apologists insist that tens of millions of people cannot be part of a cult, it’s critical to remember mass fascist movements that swept entire populations.) The appeals to emotion, the specter of a malicious enemy, the fear of societal decline, the fascination with violence and the elation just to be in the presence of the leader are telltale signs of frenetic fascist gatherings. Trump’s language (“poisoning the blood”) even mimics Hitler’s calls for racial purity.


Even as Trump shows his authoritarian colors and his rants become angrier, more unhinged and more incoherent, his followers still meekly accept inane assertions (e.g., convicted Jan. 6, 2021, rioters are “hostages,” magnets dissolve in water, wind turbines drive whales insane). More of the media should be covering this phenomenon as it would any right-wing authoritarian movement in a foreign country.


Though polls continue to show Trump’s iron grip on his followers, mainstream outlets spend far too little attention on why and how MAGA member cling to demonstrably false beliefs, excuse what should be inexcusable conduct and treat him as infallible. Outlets should routinely consult psychologists and historians to ask the vital questions: How do people abandon rationality? What drives their fury and anxiety? How does an authoritarian figure maintain his hold on followers? How do ideas of racial purity play into it? Media outlets fail news consumers when they do not explain the authoritarian playbook that Trump employs. Americans need media outlets to spell out what is happening.


“Authoritarian, not democratic dynamics, hold the key to Trump’s behavior as a candidate now and in the future,” historian Ruth Ben-Ghiat wrote. “The main goals of his campaign events are not to advance policy proposals but rather to prop up his personality cult, circulate his lies, and emotionally retrain Americans to see violence as positive and even patriotic…”

A message from a mentally sound, serious leader (President Biden) cannot be equated with the message of an authoritarian who seeks absolute power through a web of disinformation and, if need be, violence. (When the media doesn’t grasp this, we get laughable headlines such as: “Clashing Over Jan. 6, Trump and Biden Show Reality Is at Stake in 2024.”)


Instead of probing why MAGA followers, despite all evidence to the contrary, deny that Trump was an insurrectionist and a proven liar, pollsters insist on asking Trump followers which candidate they think might better handle, for example, health care. The answer for Republicans (Trump! Trump!) has nothing to do with the question (Trump never had a health-care plan, you recall), and the question has nothing to do with the campaign.


The race between an ordinary democratic candidate and an unhinged fascist is not a normal American election. At stake is whether a democracy can protect itself from a malicious candidate with narcissistic tendencies or a rational electorate can beat back a dangerous, lawless cult of personality. Unfortunately, too many media outlets have not caught on or, worse, simply feign ignorance to avoid coming down on the side of democracy, rationality and truth.