Gary Rubinstein joined Teach for America in its second cohort, three decades ago. He worked diligently for the organization but became disillusioned by its constant boasting and its in attention to preparing teachers well.

In this post, he notes that TFA has plenty of money j the bank, but it has lost its luster. In its glory days, it attracted 6,000 applicants. Now it gets only 2,000.

He writes:

In the last few years, TFA has shrunk. Their incoming corps size dropped from 6,000 to under 2,000. They recently laid off 25% of their staff. And those alumni education leaders have pretty much all resigned and faded into oblivion. TFA is at its lowest point since the mid 1990s.

So when I read about their big new announcement, I wondered what it might be. It turned out to be a ‘rebranding’ that they are really excited about. Basically, a new logo.

As a companion to the new logo, they released the most bizarre FAQ explaining the rationale of the new logo.

Open the link to understand why TFA is excited about its new logo.