Michael Stratford of Politico reported that Betsy DeVos has enlarged her stake in a controversial company called Neurocore, which claims that its biofeedback methods cure a range of ills, including ADD and autism.
I don’t have a link to share with you. I read the story but don’t have a subscription.
On her financial disclosure form, DeVos acknowledged that she has an investment in Neurocore worth between $5 million-$25 million. In her latest purchase, she added between $250,000-$500,000. She stepped down as a member of the board but was not required to sell her shares. According to the New York Times, she and her husband are the chief investors in the company.
It is bizarre that DeVos was not required to divest her holdings in this company, which is a direct conflict of interest with her role as Secretary of Education. She oversees the spending of billions of dollars for special education. She signed an agreement that she would do nothing to affect her financial involvement in this company, but that is insufficient. The Secretary of Education should not hold stock in a company whose value will be affected by decisions she will inevitably make.
The reviews of the company and its claims by outside experts raise questions about DeVos’s judgment. Her refusal to divest her holdings raise questions about her ethics.
The New York Times contacted medical experts to inquire about Neurocore and determined that none of its studies have been peer reviewed.
A review of Neurocore’s claims and interviews with medical experts suggest its conclusions are unproven and its methods questionable.
Neurocore has not published its results in peer-reviewed medical literature. Its techniques — including mapping brain waves to diagnose problems and using neurofeedback, a form of biofeedback, to treat them — are not considered standards of care for the majority of the disorders it treats, including autism. Social workers, not doctors, perform assessments, and low-paid technicians with little training apply the methods to patients, including children with complex problems.
In interviews, nearly a dozen child psychiatrists and psychologists with expertise in autism and attention deficit hyperactivity disorder, or A.D.H.D., expressed caution regarding some of Neurocore’s assertions, advertising and methods.
The Washington Post sent a writer who had written a book on learning science to experience the program, then to check with medical experts. He was underwhelmed.
He wrote:
SO WHAT DOES IT SAY that our education secretary is backing Neurocore?
For one, it seems that feeble science doesn’t bother DeVos. The budget document released by her department on Tuesday emphasizes that education decisions should be informed by “reliable data, strong research, and rigorous evaluations.” But like her boss, President Trump, DeVos apparently isn’t one to let evidence get in the way of what she wants to do. A recent study of school vouchers by DeVos’s agency showed that one program dragged down math scores by as much as seven points. Still, DeVos champions voucher programs, dismissing her opponents this past week as “flat-earthers.”
We don’t yet have any indication that DeVos intends to introduce neurofeedback into the nation’s public schools. But her enormous investment in Neurocore is ethically inappropriate. It means she has a financial stake in a particular approach to education. Some brain training companies promote themselves specifically for the classroom, and a few K-12 schools have begun partnering with brain training companies. Oaks Christian School in California provides neurofeedback with the help of an outside vendor, and Universal Academy in Dallas recently signed a contract with the firm C8 Sciences (which promises that it “can close the achievement gap in low performing schools and enhance focus, memory, and self-control to greatly improve academic outcomes!”). For his part, Murrison denies that Neurocore has any plan to go into schools. But the company’s marketing clearly targets children — and their distressed parents.
And certainly the DeVos family has used its connections before to open doors for Neurocore. DeVos’s father-in-law owns the Orlando Magic, and the basketball team has hired a division of Neurocore “to reach performance levels not previously achieved,” according to the company. Quarterback Kirk Cousins’s brother works for Neurocore, and the Washington football player swears by neurofeedback. “I see brain training as being that next thing, the next frontier,” he says on one of the company’s promotional pages.
At the very least, DeVos appears to be dangerously naive about what it takes to help people learn — especially children with special needs.
He concluded that Neurocore is “a Trump University for people with cognitive struggles.”
Jan Resseger wrote in plain language that DeVos had invested in “quack medicine.”
It is a curious that a woman who is a multi-billionaire is still investing, still looking to get even richer. Five billion or so is not enough.
But it is downright alarming that the ethics officer at the U.S. Department of Education did not direct her to divest herself of her financial stake in this company, whose net worth is directly affected by the actions of the U.S. Secretary of Education.

Way back during Devos’ confirmation hearings, Rachel Maddow did a piece about Devos and Neurocore:
http://www.msnbc.com/rachel-maddow/watch/gop-opts-for-fundraising-over-quick-vote-for-hotly-opposed-devos-869938243633
She talked about the Neurocore’s Facebook page, which that day was highlighting Neurocore’s … get ready for this … “Brain Food Competition,” in which Neurocore-approved chefs and restaurants would post pictures of foods and recipes that Neurocore claims will best … I kid you not … treat disorders such as ADHD, bi-polar disorder, autism, insomnia, etc. ( (Where were these guys when Charlie Sheen needed them?) The chefs and restaurants used this opportunity afforded by Neurocore to advertise themselves — an utterly bizarre bit of a mutual marketing opportunism.
http://www.msnbc.com/rachel-maddow/watch/gop-opts-for-fundraising-over-quick-vote-for-hotly-opposed-devos-869938243633
Maddow also noted that Neurocore’s sole form of “treatment” of mental illnesses — that is, other than a patient consuming Neurocore’s sanctioned and effective “brain food” — was / is having the patient merely sit in front of a TV watching a movie while having his/her vital signs monitored. When the patient’s vital signs indicate a loss of interest, Neurocore’s medical “technicians” then jump in and PAUSE the video, keeping it paused until the patient re-focuses back on the video. This, say Neurocore folks, “trains” the brain, and will lead to a definitive cure for one’s “ADHD, bi-polar disorder, autism, insomnia, etc.”
By the way, these Neurocore “medical technicians” have zero training or expertise in mental health treatment. They’re mostly college kids, recruited via Craig’s List, trying to make an extra buck on the side.
Maddow also notes how Devos, who’s on the verge of being the top Education official in the country, owns stock in Neurocore. When asked to do so, Devos refused to divest herself of this Neurocore stock ownership.
Maddow further notes how Devos’ company Neurocore is marketed to … you guessed it … school districts and individual schools, in addition to parents. In Maddow’s words, tons of parents have already spent “thousands” on “this malarkey”.
WTF???!!!
http://www.msnbc.com/rachel-maddow/watch/gop-opts-for-fundraising-over-quick-vote-for-hotly-opposed-devos-869938243633
(around 5:00)
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RACHEL MADDOW:
“But even with that divestment plan, even though (Devos) is giving up lots of other stuff, she is explicitly planning on holding on to her multi-million dollar investment stake … in Neurocore! … which promises to cure your kids’ mood problems and depression problems, and mood disorders, and all the rest of it. They’ll cure it with BERRIES, and MOVIES, and your $2,000, please.
“I mean … attention issues and behavior issues, treatment issues, therapeutic issues, mental health issues in kids… a REALLY BIG DEAL in terms of education policy. How can she POSSIBLY be involved with ANY policy around THAT ISSUE as Education Secretary if she’s also got 5-to-25 million dollars invested in the ‘We’ll-cure-you-with-fish’(Neurocore) place?”
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Maddow then sequed into a segment about how the Capitol’s phone system crashed under the burden of all the citizens calling in against Betsy Devos’ confirmation. There’s a nice montage of Senators talking about the unprecedented opposition from constituents against Devos. This was the greatest such public response — “by double”.
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Also, if anyone has any doubts that Betsy Devos’ Neurocore is targeting schools, school districts, and parents of school-age children, try perusing Neurocore’s Facebook page from the last few months, and you will see regular postings of (non-Neurocore) articles that deal with the mental health and well-being of students and children.
Check out this:
https://www.facebook.com/Neurocore/
Now, these articles are from legitimate mental health professionals — the same folks that elsewhere Neurocore castigates for their destructive and anti-biblical treatments.
At bottom and in its inception, Neurcore was a fundamentalist Christian and religious-based concoction. The company’s original name was HOPE 139 — the “139” references a verse in the Bible: Psalm 139. Their earlier seminars, which Neurcore has since scrubbed from YouTube after Neurocore started getting scrutiny from the mass media — are chocked full of Bible quotes, and references to “our Creator,” and how any mainstream psychiatric or psychology-based treatments interfere with God’s design for who and how a person should truly be.*
As with Scientology, Neurocore has to trash the mainstream mental health industry because they’re the secular competition and unlike them, Neurocore’s treatment is so much simpler, more Biblical, and blessedly drug-free.
However, to put on the facade of caring about students with mental health issues, Neurocore is not above posting articles from those godless psychiatric-drug-pushers on their Facebook page.
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from a Neurocore seminar video: (again, Neurocore officials have recently scrubbed this video from the Internet)
Neurocore leader and lead theorist Dr. Tim Royer puts on an idiotic headband with orange pill bottles velcroed to it — this is supposed to be a visual representation of what it’s like to be treated by any psychiatric mediation.
Dr. Tim then hypothetically muses about what it would be like if he himself was treated with medication from the legitimate mental health industry:
DR. TIM ROYER:
“And I go to talk to somebody, and I say, ‘Hi, I’m Tim.’ ”
— (DRAMATIC PAUSE)
“Well, AM I Tim? Or WHO am I? Am I REALLY everybody I was made to be by God … or am I Tim-plus-all-these-other-things?”
— (reaches up the headband with the pill bottles velcroed on it)
“Who AM I under the surface there? For the ADHD child and adult, they always wonder:
” ‘What would I be like without medicine?’ ”
— (takes off back on the idiotic headband with the pill bottles velcroed on it)
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THANK YOU! What can I say? I am more than upset by DeVoodoo and her hair brained claims. She’s crazy like the Dump.
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These techniques harken back to the 1970s when my brother was tested for his learning disabilities and the schools didn’t know what to do with him. He was obviously smart but did not do well in school. This sort of testing went nowhere and faded from view once more advances were made in identifying and addressing learning disabilities. At best, harmless, and at worst, wasteful and hurting children.
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More than harmful. The treatments costs desperate parents $2,000
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OMG.
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Agree. Vulnerable parents just want us to “fix” their children. We can support these children and families with strategies that allow them to cope with their mental health issues. I am not aware of any cure for ADD or autism. Symptoms can lesson over time but new symptoms can appear. It’s the nature of the mental illness.
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I don’t think either ADHD, ADD, or autism can be called mental illness, but I think we could use a psychiatrist to give us an overview of how various conditions are categorized.
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If anyone doubts the “snake-oil salesman” aspect of Neurocore, check out:
— an actual Neurocore “Groupon” promotional coupon — with an “up-to-80% discount” no less on one of Neurcore’s patented “Neuro-Assessments”:
(and no, folks this ain’tt the Onion; it’s all-too-real)
https://www.groupon.com/deals/neurocore-1
Yes, that’s right. Educaction Secretary Devos uses “Groupon” to shill for her quack* “neuro-feedback company”*. Who would have guessed? This instills a new level of respect for our nation’s top Education official.
Because, after all, isn’t this how all reputable mental health companies and professionals drum up business?
Through cheesy internet coupon promotions with an “Up-to-80% off” discount?
Where the Groupon sales pitch blathers nonsense about “beta waves” and “alpha waves” snd *“theta waves” and “pineapple upside-down cake” mantras and … get this … “staring absentt-mindedly at a mole on someone’s nose” ? (What’s up with that last one? Whoever wrote that needs to be fired.)
Here’s the text: (before Neurocore scrubs this like it did its embarrassing videos — SEE POSTS BELOW for more about that)
https://www.groupon.com/deals/neurocore-1
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“Diagnostic Neuro Assessment at Neurocore (Up-to-80% Off !).
“Two Options Available — What You’ll Get
“Choose Between Two Options
” — $99 for a comprehensive diagnostic neuro assessment with no scheduling restrictions ($250 value)
OR
” — $49 for a comprehensive diagnostic neuro assessment valid before 4 p.m. Monday – Friday ($250 value)
“Click here to learn more.
“Neurofeedback: Flexing Your Beta Waves
“Learn just how your session can leave you feeling more relaxed and alert with Groupon’s introduction to neurofeedback.
“Anyone who’s ever struggled to maintain accuracy on a repetitive task or calm down before a big presentation knows: sometimes it feels like your brain has a mind of its own. Neurofeedback therapy aims to help people better control their thought patterns in order to stay calm and focused, and potentially even assuage conditions such as migraines and depression.
“During a neurofeedback session, you’ll sit facing a computer screen with electrodes attached to your scalp with conductive gel. This will feel familiar if you’ve ever had an EEG for medical reasons; in fact, a course of neurofeedback therapy typically starts with a baseline EEG reading to build a basic map of your brain’s regular activity.
“The electrodes then feed information to software that monitors brain waves. These waves are generated by the brain’s nonstop flurry of electrical activity, produced as neurons communicating with one another, and their frequencies vary depending on the brain’s state: awake or asleep, concentrating or staring absent-mindedly at a mole on someone’s nose.
“Therefore, neurofeedback clinicians can program their machines to reward a particular wave frequency—say, the high-frequency beta waves associated with alertness for ADHD patients, or the lower-frequency alpha and theta waves produced in relaxed states for someone seeking to overcome anxiety.
“When the electrodes sense that your brain is in the desired state, you’ll get a pleasant audio or visual treat from the computer, perhaps some pretty music or a beautiful field of flowers. If your brain activity veers off course, these incentives will go away. (In one popular program, the flowers begin to wilt and die when your attention wanders.)
“In this way, neurofeedback is much like guided meditation, minus any worries about whether you’re doing it right or whether ‘pineapple upside-down cake’ is an appropriate mantra. As the sessions continue, your brain should start finding it easier to slip into the desired state whenever it needs to.
“The Fine Print:
“Promotional value expires 90 days after purchase. Amount paid never expires. May be repurchased every 180 days. Limit 1 per person, may buy 3 additional as gifts. Valid only for option purchased. Must call to schedule appointment. Option with scheduling restrictions is valid only Monday-Friday before 4 p.m. 24-hour cancellation notice required. May be repurchased up to 3 every 90 days as gift.
“Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.”
“About Neurocore
“Company Website: https://www.neurocorecenters.com/
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Yeah … “Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.”
I’ll bet it is!
Boy, do I love Google, and what it can sometimes turn up!
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I love this (COUGH! COUGH!) “customer review” on Neurocore’s Groupon page… most likely written by a Neurocore shill, not anyone who ever patronized this quackery:
https://www.groupon.com/deals/neurocore-1
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“If your ready to get your kids off ADHD meds or need to sharpen your own focus skills. This is a great program. They also are covered by most health insurances. This program is for individuals with sleep disorders, anxiety, ADD, ADHD, as well.
” — Michele B. · *February 22, 2016 *”
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So many lies. For example, Neurocore is not covered by ANY health insurance.
A couple more things: from a professional ethics standpoint, a mental health professional or organization using Groupon to promote or solicit mental health services opens up a couple cans of worms.
First off — “fee splitting” — there’s a general prohibition against mental health professionals splitting fees with a third party that refers patients.
Here’s the text of the American Psychological Association Ethics Code Section 6.07-
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“Referrals and Fees: When psychologists pay, receive payment from, or divide fees with another professional, other than in an employer- employee relationship (i.e. Groupon), the payment to each is based on the services provided (clinical, consultative, administrative, or other) and is not based on the referral itself.”
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The main purpose of Code Sectiion 6.07 is to protect the patient, by making sure that referrals made must be based upon clinical indications or a patient’s need, and not merely because it’s “a good deal.” The referral cannot merely entice patients with a fee / fee reduction, where a portion or cut of that cost reduction made by the mental health company/professional of its professional services to the prospective patient instead goes to the referring entity — in this case Groupon.
This provision of the Ethics Code is in place to maintain the integrity of the treatment. Any fee-sharing must be based upon the appropriateness of the services rendered, and again, not merely because it’s “a good deal.”
Secondly, there’s another aspect of this: what happens when a patient buys a Neurocore Groupon, but never uses it — as a significant number of these on-line promotional coupons go unused, and services are never rendered?
Even if the American Psychological Association technically allows such crass promotional methods as Groupon — I don’t know if it does, as this is new territory — does the APA’s ethical code require a mental health professional to return the value of any unused Groupon to the patient who purchases it, since no services were ever rendered to the patient?
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Thank you. What a JOKE DeVoodoo is.
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“Neurocure”
Hyper’s not their fate
Get the Neurocore!
Isn’t science great?
ADHD cure
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Lock them (!!!!!) up
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There are SO many facts twisted and just plain wrong here, I don’t even know where to start. I have had a couple family members go through the program – with amazing results. They aren’t claiming to cure anything – why don’t you check facts before wasting your time and ours on all this nonsense? We get it – you hate Betsy. Good Job.
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Investing in Neurocore is a conflict of interest
Unethical
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Unethical seems to be a major performance measure for being in the Trump adminstration.
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Ashley,
Neurocore officials and advertising indeed claims that Neurocore treatments have cured and are curing a whole host of maladies — autism, ADD, ADHD, depression, insomnia, bi-polar syndrome, and countless others — with ZERO proof that they have ever done so.
The mental health community has universally condemned Neurocore for these lies. Insurance companies universally refuse to cover these bogus “cures.”
Furthermore, this is not just fraud. It’s dangerous for children and adults who suffer from these conditions, and are not getting proper treatment, but instead subject themselves to this Neurocore quackery.
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Also, Ashley, do reputable mental health professionals or reputable mental healthy facilities offer cheesy, “up-to-80%-off” Groupon promotional vouchers?
Seriously? Wake up!
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Don’t know what else to do but to scream! How are we going to survive Trump and DeVos?
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Pseudo-science, in this case “Neurocore,” goes hand in glove with the pseudo-truths of religions. Is it any wonder Betsy “Clueless” DeVos would believe and invest in such nonsense that is neurocore and her xtian fundie religion? Thar’s money in them thar hills of pseudocity-suckers, oops I mean, buyer beware.
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Another Amway pyramid scheme in the making.
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DeVos believes in quack medicine and quack education. She is
A.) a quack
B.) a humbug
C.) a hoser
D.) a charlatan
E.) all of the synonyms above
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We are witnessing the thinking of billionaires in action. Ethics, rules, and laws are for everyone else but them.
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Some parents are desperate to “fix” their beloved child and are willing to try any procedure – proven or not – that might achieve the desired results.
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“It is bizarre that DeVos was not required to divest her holdings in this company, ”
I think it’s bizarre that the secretary of education is allowed to invest in anything.
Here is how conflict of interest gets created with any company: Once the secretary invests in a company, she implicitly endorses it. Hence the secretary of education, using her office’s stature, endorsed a company she has financial interest in.
Where are the laws preventing this stuff?
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You are talking about the same laws spelled out in the U.S. Constitution that were ignored when #FakePresident Trump took the oath of office and refused to divest himself of his vast and complicated global family business empire that is also deeply in debt.
How is this happening – the GOP holds a majority in both Houses of Congress.
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