We are all aware that our personal data are being collected, stored, sold, and used every time we log on to a computer. Yet it never ceases to surprise when we learn this again. Bill Fitzgerald is a teacher, administrator, and technology director. He signed a petition called neveragain.tech. He explains why in this post.

 

Here is his conclusion:

 

Third party tracking is pervasive on the web. This technology creates marked and growing information asymmetry, where the odds are increasingly stacked against people, and stacked for corporations. Technology fuels this power imbalance, and technologists build the tools that make it possible.

 

The day before the leading technologists in our country shuffled into Trump Tower, news broke of 200 million records for sale on the dark web containing information that appears to come from a data broker. The records identify individuals, and include details like spending habits, political contributions, political leaning, credit rating, charitable contributions, travel habits, and information on gambling habits/tendencies. These records were certainly assembled and stored via different tracking technologies.

 

With this as a backdrop, when I see something like neveragain.tech I will admit a degree of skepticism. The profiling tools are built, and the data sets are assembled, multiple times over. I also want to make explicitly clear that my signature, or lack of signature, on the list is pretty unimportant in the larger scheme of things. But with all that said – and with all the technology that has been built, and is right now humming along, collecting data, serving bad search results, and tracking us – we can still make things better. Hell, we might even be able to make things right.

 

With regard to privacy, people often use two metaphors to describe why the efforts to increase privacy protections are meaningless: “the genie is out of the bottle” and “the train has left the station.” What people using these metaphors fail to recognize is that the stories end with the genie returning to the bottle, and the train pulling into another station. “Too late” is the language of the lazy or the overwhelmed. Change starts with awareness, and change grows with organized voices. That’s something I can get behind, and is the reason I signed neveragain.tech.