Jersey Jazzman reports on what competition does to schools and communities. A new charter school in Bethlehem, PA., is recruiting students from the public schools by sending out mailers claiming that students who enroll in the charter school will be safe from drug dealers in the public school. Really.

A promotional mailer claiming to be from a new Catasauqua charter school paints Liberty High School students as drug users, sparking outrage among many Bethlehem residents.

Innovative Arts Academy Charter School denies it had anything to do with sending out the promotional mailer, which lists the school’s return address.

The postcard references the September 2015 drug arrest of a 17-year-old Liberty student and asks “Why worry about this type of student at school? Come visit Arts Academy Charter School. Now enrolling grades 6-12.”

It shows a stock image of a teenager holding their head in their hands and reprints a Morning Call headline: “Teen busted by Liberty HS officials with more than $3,000 of heroin, cocaine.”

Nothing like using defamation to recruit new students.

The school insisted it was not responsible for the mailer. The CEO of the charter school resigned.

Outsiders were wondering about the role of the real estate developer, who not only owned the building in which the charter was located, but loaned the charter $100,000.

Was it “all about the kids?”

The annals of competition.