Peter Greene comments on Teach for America’s latest effort to reinvent itself.

In recent years, there has been a sharp decline in people willing to enter the teaching profession, a product of constant teacher-bashing (see, e.g., Waiting for Superman, see also, Arne Duncan’s constant berating of those who teach). The number of applicants to TFA has declined as well, from 57,000 in 2013 to only 37,000 this year.

So TFA has a new pitch. Joining TFA isn’t about teaching so much as it is about other things that might appeal to candidates for recruitment.

TFA, always looking to keep itself a viable business, has a plan for combating the lag in applicants and selling the program to a new generation. Part of it is a tactical tweak– recruit students while they are underclassmen and no longer wait until they are seniors and know better and have a different focus. But that’s just procedure and not the heart of the new sales pitch.

The secret? Emphasize how Teach for America really isn’t about teaching at all.

Here’s a TFA rep talking at a recruitment event:

“We believe that this is far bigger than teaching,” Kimberly Diaz, of the organization’s D.C. regional office, told a group of prospective applicants from Georgetown and George Washington universities in April. They had just visited an elementary school in suburban Maryland and heard from alumni working outside of classrooms. “This is about dismantling systems of oppression.”

Far bigger than teaching. Your two years struggling in a sixth grade classroom will actually be part of dismantling systems of oppression (“No, Pat, I can’t help you with your algebra right now. I’m busy dismantling a system of oppression”)

Of course, if dismantling isn’t your thing, a day-long recruitment event offered college students other incentives.

Like resume-building. Just what you want from your child’s teacher; someone who is there to build her/his resume for a couple of years and then move on. Not.