Professor Yong Zhao is one of the most respected experts in the world on the dangers of standardized testing. I reviewed his latest book in the New York Review of Books. I urge you to read the book, as it explodes the myth that Chinese schools have mastered some secret methods of producing high test scores. Zhao shows in fascinating detail how those scores are produced, how they hurt students, and how they undermine creativity and individualism.
I recently received an email with a post by Emily Talmage of Save Maine Schools. She warned about the big profits embedded in the revision of the Elementary and Secondary Education Act. These days, we have become accustomed to the entrepreneurs and lobbyists who put their fingers into public education funds, stealing money from classrooms. The author was rightly skeptical of the corporate sales pitch for “personalization,” which all too often means that computers will replace teachers and students will advance at their own pace through scripted lessons. We have all heard tech companies selling product with the phony promise of personalization, customization, and individualization, when it’s all about selling software with a scripted curriculum and making money, not about meeting the needs of students.
But as I read on, I saw that the author accused Yong Zhao of being deeply complicit in the “personalization” claims and furthermore of being a profit-seeker. I was very dubious that this was true. I have read all of Zhao’s books and have found him to be a deeply humanistic scholar who is technologically adept. I found it hard to believe that he was promoting companies in which he was an investor.
So I sent the post to Yong Zhao, who is one of best informed critics of standardized testing.
He responded with the following comment:
Dear Ms. Talmage,
I read your post about the ESEA reauthorization with great interest. Thank you for pointing out the potential financial motives behind education policies and defending the interests of all children against potential damages.
However, your characterization of my views and myself in the post is inaccurate.
First, my view of personalized learning is not the one you criticize in the post. There are different interpretations of personalized learning. The version of personalized learning I support in the Department of Education’s Ed Tech plan is not the Skinnerian approach you point out: “students progress at their own pace, moving from one lesson to the next when they have proven “mastery.””
I myself have criticized such views and a blind faith in big-data driven Skinnerian approach toward education. For example, last year at the COSN conference, I questioned the value and promises of personalized digital learning driven by big data in a debate with Bob Wise, former governor of West Virginia and now president of The Alliance for Excellent Education (http://all4ed.org/), a DC-based non-profit organization that seems to an advocate of the type of technology in education you criticize (see its policy recommendations here: http://all4ed.schoolwires.net/Page/235). Some of the points made during the debate are summarized here: http://www.edtechmagazine.com/k12/article/2014/03/cosn-2014-how-do-big-data-and-digital-learning-improve-education
I have also written about my views of education and personalized learning in various places; none would come close to the one you criticize. If you are interested, I just posted an excerpt of a chapter I wrote in a new book concerning personalized learning (the post is here: http://zhaolearning.com/2015/07/20/outcome-versus-process-different-incarnations-of-personalization/). You can also find my views of personalized learning and student autonomy in my 2012 book World Class Learners. The essence of my view of personalized learning is to enable each and every child to pursue education opportunities that enhance their strengths and support their passion. I don’t believe in the idea of a one-size-fits all curriculum and approach.
Second, I am not the head an online learning company. Oba is not an online learning company. It is not even a company. It is the name of an online collaborative learning platform. It is designed to support learning communities organized by students and teachers. It does not deliver curriculum or instruction to students. Teachers and students use it to create lessons and collaborate with each other. It is an initiative within the University of Oregon. One version of it is completely free and the other version charges a very minimal fee of one dollar per student per year, which is much less than most commercial learning systems schools pay for. More important, I have no financial interest in Oba.
Third, my praise for China’s moving away from standardized testing is not to promote the version of personalized learning you criticize. It is to show how harmful standardized testing is and that a country that has long practiced the approach is moving away from it.
Fourth, my “touting” of ePals is specific about its work and intention to provide online learning communities across different countries to promote student-student understanding and mutual learning, not about it as an “online learning company.” The comment was made several years ago when it was about launch an effort for Chinese-English language learning. I do not know what the company does now. I never had any financial relationship with ePals.
Again, thank you for standing up for children. I hope this message helps clarify my stance on personalized learning.

I respectfully urge viewers of this blog to buy Yong Zhao’s WHO’S AFRAID OF THE BIG BAD DRAGON: HOW CHINA HAS THE BEST (AND WORST) EDUCATION SYSTEM IN THE WORLD (2014).
His response is such a contrast with the typically contemptuopus and misleading statements by the spin doctors of self-proclaimed “education reform” that I want to personally thank him for keeping it real.
Not rheeal.
And thank you to the owner of this blog for helping set the record straight.
😎
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AGREED! It was fantastic!
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I really like his response. The problem is that it’s getting hard to talk these days because the rephormer keep appropriating our language and twisting it, abusing it and beating it beyond recognition to accomplish their aims. There’s nothing personal about “Personalized Education” as Ms. Talmage is objecting to it, but nonetheless that’s what the term has come to mean (everyone learning the same things in the same way but at their own pace). It’s hard to talk about the actually personalized kind of education Yong Zhao is talking about without contorting yourself into a language pretzel to try to explain the difference. And in the end, they steal any soundbite term we use so that we’re reduced to multi-paragraph explanations which then get us labeled “windy” or “pedantic” or just plain “boring”.
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“Pearsonalized Learning”
“Personalized” means “Pearsonalized”
And “one fits size” means “one size fits”
Reformer words are pretzelized
Enough to give us all the %#its
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“One fits size” vs “one size fits”…
Brilliant.
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There can be no doubt that the profiteers are eager to use the phrase “personalized learning” to obscure their intent to hook kids–and adults–into screen-based learning with avatars teaching in virtual worlds, game-like competitions, algorithms instantly responsive to right and wrong answers, programed voices offering some tips and coaching with your name inserted into the algorithm, while simultaneously soliciting from your responses a whole lot of information on how to perfect the game, predict responses, make money, and so on.
The portfolio of edtech investments from Chicago-base Global Silicon Valley Advisors (lead by Michael Moe) includes more than 40 products organized in eight “investment themes.” The products have titles such as 2tor, myEdu, New Classrooms, Kno, open study, smartling, brainhoney, rsmart, Codecademy, verbling, ePals, and Tynker. These are in addition to older fare such as the K12 program one of the first, and dreambox learning.
The investors are also giving visibility to “freebies” such as Kahn Academy, Coursera, UoPeople, and OpenClass on the theory that more exposure to any online learning will familiarize people from all ages and backgrounds with the “interfaces” for online learning and the prospect of earning certificates, badges, and other not yet standardized methods of earning a credential. The companion concept to personalized learning is “competency based” learning, with “modules” of content comprising a course.
Also, the Wall Street Journal today said Pearson is downsizing its print-oriented business in favor of education, especially in the United States. Even if their market for tests is diminished a bit, they are poised to offer a line of digital online products.
Before Pearson Foundation’s collusion with the Gates Foundation on course development was revealed to be profit-driven, that effort was off the ground for Common Core. For example, in April, 2011, the Bill and Melinda Gates Foundation announced a collaboration with the Pearson Foundation.
”
One of the central pieces of this work [aligning resources and instruction to the CCSS] is developing full curricula on a digital platform, and we’re excited the Pearson Foundation has taken a leadership role in leveraging new technologies. Pearson is developing digital courses in math and English language arts that will help teachers and principals implement the standards, with printed materials and online courses using video, interactive software, games and social media. We are pleased that through our partnership with the Pearson Foundation, four of these courses—two in math and two in English language arts—will be available for free online (Phillips, 2011). ”
What this announcement did not reveal is the fact that this collaboration between two foundations was supporting the development of 24 courses, making four available free, but leaving 20 available for sale by Pearson.
Pearson is the world’s largest publisher of educational materials with operations in 60 countries. Moreover the key persons involved in designing these courses also led the teams who wrote the CCSS. Pearson was thus provided a nicely branded line of products marketable as “internationally benchmarked” all under the cover of being a non-profit venture with a write-off of costs for product development. Coincidently, Microsoft was expanding its relationship with Pearson in the international marketplace for online education.
In the higher education market, the Gates Foundation is funding entrepreneurs who will offer online “personalized ” versions of many of the basic freshman and sophomore courses that have been taught in large lecture settings,
Point: Huge profits are being sought and the lobbyists are sure to get all of the subsidies they can for expansions of edtech funding, some of this tied to charter school expansion.
Source details available on request.
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This reads like a parody, but it’s not:
“The Nexus Academy of Columbus is part of a network of seven charter schools in Ohio, Michigan, and Indiana. They started with one telepresence robot in one school three years ago and then added a second, in the Columbus school, last year. This school year all the schools have one robot.
What makes these robots better than a video chat on a stationary computer screen? Some teachers and students at the Columbus school said it creates a different dynamic. A phone call or a Web chat requires two people—someone has to answer on the other end of the line. With the robot, the teacher can log in and zoom around without anyone lifting a finger inside the school building. It gives the teachers a measure of control. If they need to speak to someone, they can log in and go find the person, without waiting for someone else to take action.”
“Hatch, who is a senior this year, said he was unconvinced of its value when the robot first approached him in school last year. It seemed silly. After time, however, his feelings changed. It made the teacher he never met in the flesh seem less abstract.
“It sort of grew on me,” Hatch said. “Seeing the teacher’s face, and they would be there, showing up in the room—it felt more personal than just a screen.”
Imagine how “personal” if would feel if he had an actual, live teacher, huh? 🙂
I’d love to see how much this “personalization” is saving them on staffing costs and where that money is going instead, but it’s an Ohio charter school so that’s probably Top Secret.
http://www.slate.com/articles/technology/future_tense/2015/03/telepresence_robots_in_schools_faraway_teachers_instruct_students.html
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I’m always saddened when it becomes apparent that the failure to perform ones due diligence results in a serious misrepresentation of a good person doing good works, the victim in this case being Yong Zhao who calmly set the record straight with evidence and personal testimonial. I hope that Ms. Talmadge soon offers the necessary correction to her misunderstanding of the positions of Mr. Zhao and publishes them where needed to negate the effects of her inadvertant slander. I guess we’ll just wait and see.
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Jon,
Yong Zhao and I have had a series of very cordial emails following my blog post. I apologized for inferring that he had a financial relationship to Epals and thanked him for his very thoughtful reply.
At the same time, I think if you look closely at his CV and members of his global consultant team at Oba, he is, in fact, connected in many ways to the personalization movement of which we are both critical.
Perhaps given the shifting focus of education reforms in our country, it is time for a more open debate and discussion on the meaning of “personalization,” so that we are all better able to navigate what is coming next.
-Emily
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Thanks for writing, Emily. The claims of “personalization” can be good or bad. The marketers deliberately manipulate this ambiguity. It is akin to their appropriation of the word “reform” to disguise their real goal, which is privatization.
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Wisdom, rare and sweet.
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