The College Board, which sponsors the SAT, is data mining students and selling their data.
This is unbelievable. Students think they are taking a college admissions test, nothing more. Are they asked to grant permission to sell their data?
The College Board, which sponsors the SAT, is data mining students and selling their data.
This is unbelievable. Students think they are taking a college admissions test, nothing more. Are they asked to grant permission to sell their data?
Typical.
Link: http://www.seattletimes.com/education-lab/tacoma-university-banishes-the-sat/?utm_source=WhatCountsEmail&utm_medium=Education%20Lab&utm_campaign=Education%20Lab
Tacoma university banishes the SAT
Originally published June 15, 2015 at 5:02 am Updated June 12, 2015 at 12:28 pm
The University of Puget Sound has found that a student’s grade-point average is more predictive of success in college than a standardized test score.
SECTION SPONSOR
By Katherine Long
Seattle Times higher education reporter
Put away your study guides, college applicants — the University of Puget Sound doesn’t care how you do on the SAT or ACT.
The Tacoma university has joined a small number of Washington colleges, and a growing list of colleges nationally, that don’t require undergraduate applicants to submit standardized test scores when submitting an application for admission.
The reason? UPS has found that grade-point averages are much more predictive of how a student will do in college than a score on a test.
In Washington, the public universities that have already dropped the testing requirement are Washington State University, Central Washington University and Eastern Washington University.
Among private colleges in the state, Whitworth and Heritage universities do not require standardized tests for freshmen.
The new policy at the University of Puget Sound applies to students submitting applications for the 2016-17 school year. Students will instead be asked to write 100-word essays responding to two short questions. One of the questions is about a personal goal, and the other is about a community with which they identify.
The university says the questions are designed to identify non-cognitive characteristics that also have proved to be strong predictors of success in college. They’re based on the research of William Sedlacek, a professor and education researcher at the University of Maryland, College Park.
Jenny Rickard, vice president for enrollment at UPS, said the change was made because some students don’t do well on standardized tests, yet have the motivation and resilience to excel. By dropping the standardized testing requirement, the university hopes to broaden its applicant pool.
Katherine Long: 206-464-2219 orklong@seattletimes.com; on Twitter: @katherinelong.
Good question, Dr. Ravitch’s. And the answer is?
Apply to a college that does not require SAT
As of now at least a third or more of all 4 year institutions are not requiring SAT or ACT. There are many top level universities in the list. The trend is that ACT and SAT are found to be not an indicator of the performance of the student.
See list:
Colleges and Universities That Do Not Use SAT/ACT Scores for Admitting Substantial Numbers of Students Into Bachelor Degree Programs
http://www.fairtest.org/university/optional
nothing changes in this nation where the corporations run the show, and democracy is over.
They do change, but sometimes too slowly. Younger people are going to have to make a choice. They are either going to shrug and let all these corporations have their info, or they are going to get smart and stop the madness.
For now their parents should choose for them, and the parents should help protect their data. My son won’t be taking the SAT.
true… BUT if you are in it for the CHILD you are going to make sure they are well educated (more or less by parents nowadays)… and not just “test ready”… so knowing what schools don’t care about these tests are good for us
We should care about data mining, however, I am guessing that the College Board has probably been engaged in selling lists (of students’ personal information) for decades, probably first to college admissions teams, and more recently for more commercial, non-educational purposes. It doesn’t make it right, but I imagines it’s not a new endeavor on their part.
*imagine
My children took SATs between 1996 and 2002. Subsequently they both received mail from colleges based on their scores. This is nothing new, not that it makes it right.
Not to late to sign up:
“Student Search Service is a name list service which gives users access to the largest, most effective and most frequently used admission search service in higher education today. Each year, the service connects more than 6.5 million College Board test-takers with higher education institutions that fit their academic capabilities.
More than 1,100 colleges, universities and non-profit scholarship organizations use Student Search Service to:
Meet their enrollment goals.
Increase the diversity and geographic representation of their student bodies.
Inform qualified students about specific majors, honors opportunities and financial aid.”
https://collegeboardsearch.collegeboard.org/pastudentsrch/support/purchasing/college-board-search-services/student-search-service
Serious question: why do we still need the ACT and SAT?
We’re testing them constantly. Can’t colleges just rely on those scores?
Because it’s marketing for a business plan, Chiara, not an education plan.
WE don’t need the SAT or ACT. But the “elite” colleges do, or think they do, for a variety of not-so-good reasons.
At my school, where most of the kids were low income, we found that the elite schools had enough admissions staff that a low SAT score actually was seen as one factor among many. We encouraged kids to apply where they might be seen as more than a number and it was a good strategy. Slowly, those colleges saw that the kids’ high school experiences had left them both well prepared and active learners, and we were able to build a pipeline to the admissions offices for the next group of kids.
Where did our kids find less success? At public state colleges, which were more affordable, but were economically constrained to staff the admissions office and relied on SAT cut-offs to make decisions.
The entire exercise is certainly not straight forward.
About the Data . . .
Be sure to note the following:
“A student record remains available for purchase until one year after the student’s class graduates from high school.” Available for purchase!!!!!
With College Board Search you can perform searches and gather information using data on three groups: students, high schools and colleges.
Student Data
Data is collected on students who take one or more College Board assessments during high school. These exams include the SAT and SAT Subject Tests, the PSAT/NMSQT and PSSS, and AP Exams. Access the student data collection forms from Important Documents.
A student record remains available for purchase until one year after the student’s class graduates from high school. However, it’s available for research purposes for four additional years. Performance, address and descriptive information is added and updated each time the student takes another exam or updates their information, maintaining a single record to search against.
Most of the data — high school academic performance and descriptive data, in particular — is self-reported when students register for or take an exam. The questions students are asked differ by exam. View the Student Data by Exam table.
https://collegeboardsearch.collegeboard.org/pastudentsrch/support/about-the-data
I think they’ll eventually have to regulate it because the analysis changes when testing becomes mandatory for students, and there’s an obvious push to have all students take college entrance exams.
In other words, If they’re requiring students to hand over data they probably have a duty to protect them.
They could put in a strong law. The law protecting medical information is strong. It’s not like they don’t know how and they are forced to rely on these industry-written voluntary “best practices” schemes. They’re choosing not to regulate.
“College Board(ed up)”
Selling data that seals their fate
SAT is not so great
Little better than hurling darts
To ascertain the student smarts
Inside Higher Ed
October 1, 2010
By
Scott Jaschik
Quote:
Sylvie Baldwin is trying to apply the idea of being a “conscientious objector” to the world of admissions testing.
With a growing number of colleges ending SAT or ACT requirements, students who don’t want to submit test scores have the option these days of seeking only such institutions — and it’s increasingly possible for those seeking liberal arts colleges to do so while having a wide range of prestigious institutions to pick from. But Baldwin doesn’t think that goes far enough to challenge the primacy of the testing industry. So the high school student is planning to apply to a range of colleges — test-optional and those still requiring the ACT or SAT — but she will refuse to take another standardized test ever again.
She is going public with her plan by, together with Lawrence University, posting a video about her views on YouTube:
https://www.insidehighered.com/news/2010/10/01/objector
Yet more proof, as if it were needed, that the so-called “non-profit” sector is a sham, and that higher education, caught in a vise between its traditional purposes and neoliberal demands that it function as a high premium job training service, is moving toward a profound existential crisis in the coming years.
I feel like that “sector” is more prestigious though, among “thought leaders” so there will probably be a lot more high profile opponents than there were for “reforming” K-12 schools.
This time they’ll get a real fight instead of the universal chorus that either agreed with or rolled over for every ed reform that came down the pike in K-12 schools.
You saw the huge outrage over Scott Walker when his “reforms” reached the University of Wisconsin. I don’t know where the NYTimes was when he was systematically destroying K-12 public schools in that state. Cheering him on, probably.
I think perhaps if and when the Ivy League make tests optional all the other colleges would follow. As a parent of a high school student, I spoke to the guidance counselor and most colleges still ask for test scores and use them to varying degrees.
The history of IQ tests and such is truly reprehensible. Gould’s book on this is pretty good.
Sent from my iPhone
>
Gould’s book, The Mismeasure of Man, is more than good….it lays waste to IQ testing, from which the SAT was drawn.
Democracy,
Chapter 4 of my 2000 book “Left Back” documents the racist, classist history of IQ testing. IQ testing is the origin of SAT.
I saw this shift to making ever more ca$h and data mining by the College Board in the 4 year time frame between my oldest applying to college (2005) and her younger siblings doing the same. I was also teaching high school at the same time and so was immersed with my students as well. Everything accelerated to online data gathering as the use of the Common App also increased. Kids started showing up at my classroom door, begging to use my classroom desktops at all times during the day to do their college applications. Since most of my kids lacked technology or online access at home, they needed resources at school. One more manner in which the playing field was tilted yet again.
This too:
Enrollment Planning Service Unlimited
Offering a full range of analytic tools, Enrollment Planning Service Unlimited is best suited for admission leaders who require powerful data and analysis across their operation to more strategically plan and execute the range of activities that lead to the full realization of an institution’s enrollment goals. Enrollment Planning Service Unlimited allows users to:
Access detailed reports that provide an extensive profile and market-specific information about their SAT score senders for each of the past five admission cycles.
View three-year projections of public high school graduates by state and geomarket.
Query information on the last five graduating classes, plus the four classes of students currently in high school, using the criteria available in Student Search Service plus additional criteria.
Leverage profiles of College Board test-takers for all states, geomarkets and high schools.
Perform directed queries focused on planning travel, researching high schools and analyzing the competition.
Upload institutional data to query and display with College Board Search tools, creating unified, seamless charts, maps, tables and reports. (Future functionality.)
Part 1
Valerie Strauss had a piece on her blog at The Post a few days back, in which she detailed errors in the most recent (June 6) SAT testing. Naturally, the College Board offered up a variety of explanations, and maintained that even though it was not scoring two sections of the test, the scores still remained reliable and valid.
Sigh.
Here’s the thing, though: the SAT is a bad test that ranks test-takers – mostly – by family income.
Colleges know this, because they use SAT scores to leverage financial aid – mostly – to the students who need it least. Maybe that’s why wealthy and upper-middle class families still buy into it: (a) their children are apt to score higher on it than kids from less affluent backgrounds, and (b) they are the ones most likely to profit from leveraged aid.
Colleges tout the SAT (and ACT) scores of incoming freshmen classes. Their standings in the US News rankings of the “best” college is based in part on those scores. Some colleges award generous bonuses to administrators for improvement in the rankings. Largely, these are also the “elite” selective colleges to which upper-bracket families aspire.
But it’s all bogus.
The SAT doesn’t predict much. The founder of Princeton Review called it “a scam.” ‘The Big Test’ author Nicholas Lemann said there’s a “frenzy and mythology” that surrounds the test. College enrollment specialists – and all selective colleges have them – say their research finds the SAT predicts between 3 and 14 percent of freshman-year college grades, and after that nothing. Maybe the best summation of the SAT’s predictive power comes from the owner of an enrollment-management consulting company, who said, “I might as well measure their shoe size.”
The ACT – the other big college enrollment test, and which is built into some state testing – is only marginally “better.”
Here is what the authors of a study on the (lack of) predictive power of the ACT at colleges in Ohio said in their concluding remarks:
“…why, in the competitive college admissions market, admission officers have not already discovered the shortcomings of the ACT composite score and reduced the weight they put on the Reading and Science components. The answer is not clear. Personal conversations suggest that most admission officers are simply unaware of the difference in predictive validity across the tests. They have trusted ACT Inc. to design a valid exam and never took the time (or had the resources) to analyze the predictive power of its various components. An alternative explanation is that schools have a strong incentive – perhaps due to highly publicized external rankings such as those compiled by U.S. News & World Report, which incorporate students’ entrance exam scores – to admit students with a high ACT composite score, even if this score turns out to be unhelpful.”
Unhelpful indeed.
The issue, however, is not just the SAT and ACT. There are also other, bigger fish in the water.
Both ACT, Inc. and the College Board – maker of the SAT – were instrumental players in development of the Common Core standards. Those standards were funded by Bill Gates, though the propaganda spewed here –– http://www.corestandards.org/about-the-standards/development-process/ –– might lead a person to think the Common Core was actually a “state-led effort.” It wasn’t. Scour the Common Core website to find the source of its funding (not there). That same website was fairly recently scrubbed of the specified core purpose of the Common Core standards : global competitiveness.
The problem is, the United States already IS globally competitive. In the latest (2014-15) economic competitiveness ratings the World Economic Forum puts the U.S. at #3. The WEF pointed positively to its “institutional framework.” This includes “the proper management of public finances” and a “sound and fair” marketplace. The WEF report says this about the critical importance of s nation’s institutional framework:
“The global financial crisis, along with numerous corporate scandals, has highlighted the relevance of accounting and reporting standards and transparency for preventing fraud and mismanagement, ensuring good governance, and maintaining investor and consumer
confidence. An economy is well served by businesses that are run honestly, where managers abide by strong ethical practices in their dealings with the government, other firms, and the public at large. Private-sector transparency is indispensable…”
Meanwhile, hedge-funders and big bankers and the U.S. Chamber of Commerce and the Business Roundtable are lobbying hard for more supply-side tax cuts and are doing everything they can to undermine the tepid requirements of Dodd-Frank, which legislated reform of Wall Street.
Part 2
The Common Core standards are being pushed – hard – by the U.S. Chamber of Commerce and the Business Roundtable. Both organizations –– along with the Gates Foundation, the College Board, ExxonMobil, JP Morgan Chase. among others –– are also partners in the hard sell for STEM (science, technology, engineering, math) education.
STEM is the baby of the National Math and Science Initiative (NMSI), whose board includes Tom Luce (a George W. Bush appointee to the Dept. of Education), Norm Augustine (former head of Lockheed Martin), Arthur Ryan (former head of Prudential), and Carolyn Bacon Dickson (head of the O’Donnell Foundation, a big funder of Advanced Placement, STEM education, and charter schools in Texas).
The NMSI says that America “is losing its competitive edge in math and science while the rest of the world soars ahead.” It’s not true.
[Note: More about Dickson can be found here:
http://www.houstonchronicle.com/news/houston-texas/houston/article/Audit-finds-myriad-problems-with-cancer-agency-4230544.php ]
There is no Science, Technology, Engineering, Mathematics (STEM) “crisis” in the United States. Not even close, and President Obama’s plan to “redesign American’s high schools” toward a STEM focus is a reflection of who he’s been listening to rather than what the facts say.
A 2004 RAND study “found no consistent and convincing evidence that the federal government faces current or impending shortages of STEM workers…there is little evidence of such shortages in the past decade or on the horizon.” The RAND study concluded “if the number of STEM positions or their attractiveness is not also increasing” –– and both are not –– then “measures to increase the number of STEM workers may create surpluses, manifested in unemployment and underemployment.”
A 2007 study by Lowell and Salzman found no STEM shortage. Indeed, Lowell and Salzman found that “the supply of S&E-qualified graduates is large and ranks among the best internationally. Further, the number of undergraduates completing S&E studies has grown, and the number of S&E graduates remains high by historical standards.” The “education system produces qualified graduates far in excess of demand.”
Lowell and Salzman concluded that “labor market shortages for scientists and engineers are anecdotal and not supported by available evidence…The assumption that difficulties in hiring is just due to supply can have counterproductive consequences: an increase in supply that leads to high unemployment, lowered wages, and decline in working conditions will have the long-term effect of weakening future supply.” Lowell and Salzman noted that “evidence indicates an ample supply of students whose preparation and performance has been increasing over the past decades.”
Beryl Lieff Benderly wrote this stunning statement recently in the Columbia Journalism Review:
“Leading experts on the STEM workforce, have said for years that the US produces ample numbers of excellent science students…according to the National Science Board’s authoritative publication Science and Engineering Indicators 2008, the country turns out three times as many STEM degrees as the economy can absorb into jobs related to their majors.”
The point is this: to the financial bigs, “economic competitiveness” means cheap labor. And lots of it.
The very same people and organizations that supported and financed supply-side laissez-faire economic and tax policies, and that shipped millions of jobs off-shore, and caused the Great Recession and a huge pile-up of deficits and debit, and broke the economy, are essentially trying to shift accountability for economic growth and prosperity to public education while they maneuver stealthily to undermine the general welfare of the republic through more supply-side stupidity.
As Yoda might say, “Dangerous it is.”
Part 3
The Common Core is already embedded in other testing – the GED, the ACT, PSAT, SAT, and AP programs. Both ACT, Inc and the College Board tout the fact that they’ve “aligned” all their products with the Common Core. They also produce the “placement” tests commonly used at community colleges, ACT’s Compass and the College Boars’s Accuplacer. Accuplacer is a rather ironic name. It’s used in nearly two-thirds of community colleges to place students in “appropriate” courses. It’s an abysmal failure. The College Board lauds it, but independent research finds “only a weak relationship with educational performance.” You know like the ACT and SAT, and AP.
There’s a shell game going on and everybody’s bought in. Critics cite the “remediation crisis” in colleges (see Accuplacer, above). Parents demand AP courses, and schools and boards of education push them. The College Board promotes grade weighting, and encourage it as early as sixth grade. More than 100,000 middle schoolers were taking the SAT a decade ago. Prepping for the SAT has now become “normal” for “gifted” (deep sigh) programs and test prep centers.
But here’s the deal, as Matthew Quirk reported in The Atlantic ten long years ago:
“The ACT and the College Board don’t just sell hundreds of thousands of student profiles to schools; they also offer software and consulting services that can be used to set crude wealth and test-score cutoffs, to target or eliminate students before they apply…That students are rejected on the basis of income is one of the most closely held secrets in admissions; enrollment managers say the practice is far more prevalent than most schools let on.”
American education, especially higher education but increasingly pubic education too, is gamed. It’s not unlike what goes on at Wall Street: the system is rigged. It’s manipulated.
Market-rigging scandals in the London Interbank Offered Rate (LIBOR) – which affects several hundred trillion dollars of assets and loans – and the ISDAfix, which is “a benchmark number used around the world to calculate the prices of interest-rate swaps” proves the point. Some of the world’s biggest banks and trading companies gamed a “market” of some nearly $400 trillion of these trades, and not in favor of the public. Not surprisingly, some of the very same players (corporate and individual “investors”) were engaged in both the LIBOR and ISDAfix scandals.
More recent disclosures reveal that traders and bankers have rigged the foreign exchange (FX) market, one that involves daily transactions of nearly $ 5 trillion, which is “the biggest in the financial system.” As one analyst noted, this is “the anchor of our entire economic system. Any rigging of the price mechanism leads to a misallocation of capital and is extremely costly to society.”
There’s a reason why the U.S. Chamber of Commerce and the Business Roundtable are tech companies and bankers and hedge-funders are avid supporters of the Common Core. And STEM. And “accountability” and SAT and ACT and AP testing. But improving public education is not it.
Perhaps the real question -– and and the real concern, for public education and for the country –– is why public school personnel and “leaders,” both educational and political – and parents – are playing along.
Wow! Is it possible to make this public via the NYTimes? What about ACT? What if the college your child or grandchild wants to attend requires the SAT or the ACT?
Hugs to you and all the teachers who read your blog~ Alice
See Part 1 and Part 3 of my comment (above) about the ACT.
It’s horrifying that the information is being sold on the ACT, as well, because the ACT is required for juniors in Utah and other states.
This is such a joke, any company that needs to do a nationwide search for an employee is also smart enough to know that making that selection, or even using this bogus measure as an initial filter is utter nonsense. This is more of Coleman’s hubris, his malformed ego on full display right along side his lust for cash.
Sadly, it seems that the institutions of higher learning haven’t figured out that this also hold true for students unless they want a proxy for family income which I would not put past them.
Data mining is a concern. My son just graduated from college, and he has received multiple credit card solicitations. Corporations are competing for the opportunity to get him in debt! It’s the American way.
I found that particular opportunity amusing. Here my unemployed, in debt, just graduated or to be graduated children were swamped with credit card offers while we, the employed parents, were required to fill out information about our credit worthiness in order to get a card.
Reblogged this on Crazy Normal – the Classroom Exposé.
Terrible. What a conflict of interest. If the College Board administers the tests, it should have nothing whatsoever to do with the admissions process. Selling the data is “pay to play”. If it were music on the radio, it would be payola, and it would be illegal. But legality aside, it’s wrong, wrong, wrong.
My recommendation to Congress and the IRS: yank the non-profit status of organizations like the College Board. They should be taxed like regular corporations when they care less about their public purpose than cornering a market. Whatever public purpose they once served was tossed aside, along with their ethics.
People like David Coleman (head of College Board) are in it for themselves. It’s all about ego, money and power (and not necessarily in that order).
As Coleman himself says “No one gives a $@*! what you feel or think”, least of all David Coleman.
Despite it’s “non-profit” status (a joke) there is a lot of money being made by the folks who run ETS.
In a just world, Congress and IRS would not only yank the “non-profit” status of organizations like college Board and ETS but would also investigate their monopolistic practices.
But of course, that will never happen because the folks who run these organizations have friends in very high places.
The best we can hope for is that colleges and universities will continue to opt out of SAT, ACT and other ridiculous, invalid tests and eventually make College Board and ETS irrelevant or at least greatly diminish their influence.
Perhaps it’s time to sell out Coleman’s Coal Mining Business Data to the public.
It’s not just students heading to college. Students taking the PSAT 8/9 (for eighth and ninth graders), which prepares the students to take the PSAT (which prepares the students to take the SAT) are asked to fill in information about their religion, citizenship, etc., too! So without telling parents, The College Board is getting this information from students who just follow directions to fill in those blanks and selling it.
Reblogged this on David R. Taylor-Thoughts on Texas Education.