Our reader and commenter Chiara writes:

“Just so we’re clear, the SIIA is a trade organization:

“We introduce this Pledge as a clear industry commitment to safeguard the privacy and security of all student personal information,” said Mark Schneiderman, senior director of education policy, Software & Information Industry Association. “Current law provides extensive restrictions on the use of student information, and this industry pledge will build on and detail that protection to promote even greater confidence in the appropriate use of student data.”

And this is their mission:

“PRINCIPAL MISSION:

Promote the Industry: SIIA promotes the common interests of the software and digital content industry as a whole, as well as its component parts.

Protect the Industry: SIIA protects the intellectual property of member companies, and advocates a legal and regulatory environment that benefits the entire industry.

Inform the Industry: SIIA informs the industry and the broader public by serving as a resource on trends, technologies, policies and related issues that affect member firms and demonstrate the contribution of the industry to the broader economy.”

#1 is promote the industry, #2 is protect the industry, and # 3 is inform the industry.

They “advocate a legal and regulatory environment that benefits THE INDUSTRY”

http://www.siia.net/index.php?option=com_content&view=article&id=159&Itemid=6