Here is a guide to setting yourself up as a pundit who writes for major newspapers and is called for quotes by reporters:
Robert Shepherd writes:
Becoming an “EdDeform” EduPundit Made EZ
The nineteenth century was the era of the traveling medicine show. Grifters slithered from town to town in rural parts of the country, peddling magical elixirs. John D. Rockefeller’s father was one such. He would show up in a town, put on a little spectacle, sell some bottled cures for cancer and lameness, and then skeddadle off just ahead of the law.
Today, in place of the Snake Oil Salesman, we have the EduPundit.
The EduPundit doesn’t sell magic elixirs. He or she sells Magic Formulas for learning. Now, how does the Aspiring EduPundit come up with a Magic Formula to sell? Well, that’s the easy part. Magic Formulas are lying around all over the place.
The secret to becoming a well-remunerated Edupundit is to take a blindingly obvious idea and make it into a Magic Formula by giving it a Brand Name. Or, if you are in a hurry, start with the Brand Name and then come up with the Magic Formula based on that. I’ve done some of this work for you. Just choose items from the following lists. Note: The Brand Name for your Magic Formula doesn’t have to have an item from List Three. Those are optional. And it can have an item from List Four OR List Five OR both.
List one:
Degrees
Design
Dimensions
Foundations
Paths
Program
Strategies
List two:
of
for
List three:
Close
Collaborative
Critical
Diagnostic
Disruptive
Effective
Empowering
Formative
FUNdamental
Innovative
Multidimensional
Peer
Performative
Positive
Rigorous
Successful
Total
Value-Added
List four:
Knowledge
Learning
Portfolio(s)
Reading
Teaching
Thinking
List five:
Assessment
Evaluation
Growth
Motivation
Outcomes
Performance
Power
Success
If you would like the complete Aspiring EduPundit iPhone App for Choosing Your Aspiring EduPundit Brand, which includes many more lists like the one above (Jump Starting Formative Engagement! Engaging Formative Jump Starting!) just sign up at our website or write your name on a stack of hundred dollar bills and send them to yours truly.
Of course, in addition to the Brand Name, you will need a “Key Graphic” or “Concept Map.” This you can very easily create yourself using Smart Art in Microsoft Word. A circle made of three arrows, an idea pyramid, a web—these are all standard. You know the shtick. Remember: In presentations, you must always unveil your inane graphic with great drama, as though it were the Holy of Holies. It is THE REVELATION.
2014 update: Be aware that the great river of Edupundit green is now running almost exclusively from the bank accounts of a few Ed Deform Plutocrats and from the coffers of those Plutocrats’ wind-up toys in foundations, think tanks, state departments of education, and the USDE. So, if YOU want to be a big barker on the educational midway this carnival season, if you want to be invited to speak at conferences, to write professional books for teachers, to be invited to chair committees, and to get paid for putting your name on textbooks you didn’t actually write or edit—if you want to be a PLAYAH—you will have to PRACTICE YOUR EQUIVOCATION. Hold your nose and learn to collaborate with Ed Deform, but do so with sufficient finesse that you can deny your collaboration when actual classroom teachers seem ready to identify you as Vichy swine.
For a copy of Equivocating on the Common Core and Standardized Testing for Aspiring EduPundits, sign up for my course at Anyone Can Be an InstaEdupundit dot com.

One of the big problems with this world is everybody’s got to earn a living.
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Right, FLERP!, it’s a huge problem, but lots of us do it with integrity and don’t aim to pull one over on unsuspecting marks.
Bob, you forgot “transformational.”
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Of course! Many possible additions. For those you will need the complete iPad InstaEduPundit software system, which you can avail yourself of by signing up for our five-week training. No previous education experience necessary! Only a sincere desire to bring about Creative Disruption.
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And, of course, money to pay the course fees, materials fees, certification fees, and fee processing fees.
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Thank you, CT.
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I think “Creative Disruption” is a euphemism. Many edupreneurs refer to it as “Creative Destruction.”
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Thank YOU, Ang!
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Yes, thanks, CT and Ang.
The meme has its origins in a book by Michael Horn, Curtis Johnson, and Clayton M. Christensen called Disrupting Class. The book is an attempt to apply to education ideas from Christensen’s The Innovator’s Dilemma. But certainly “Destruction” is more appropriate given the damage that Ed Deform is causing.
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Creative Destruction based on U. of Chicago economist’s theory. eg..When a new industry emerges, as with CC, it invalidates, kills off, the older industries in the same business. Applied to horse and buggies and automobiles, and now to “old” teaching methods from John Dewey to today, finished off in favor of “new” CC.
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alexanderrusso @alexanderrusso 2h
“Talk-radio bombast and interest group resistance to change” at the heart of CommonCore resistance, says NYT Brooks http://ht.ly/vVhCd
He has his finger on the pulse of the nation! From his desk in suburban DC.
I love the “interest group” dismissal. Those darn interest groups are ruining his theoretical program what with all the….people getting involved and messing it up 🙂
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I read the David Brooks opinion piece this morning and felt sick. He must have had lunch with Thomas Freidman. I can understand that they have a right to their opinions but their writing on educational issues is so superficial. They need to do some “close reading” of their own works. Now I’m starting to wonder… if they can’t get the educational stuff correct, why should I believe they can write with any in-depth understanding on other important issues. I’m not trying to be harsh…just an “I wonder” question.
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Wow, at last, the training I’ve been seeking my whole life, how to become an Insta-Education Pundit. Phd and books didn’t do the trick, so Robert, pls sign me up ASAP for your 5-week training.
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Glad we at InstaEduPundit dot com could fix this deficiency in your “training,” Ira (“Sit up. Roll over. Lie down. Good boy.”).
Your problem has always been that you thought and felt about this stuff too much, as your Commie pinko books so abundantly illustrate. The time is over for thought in education. This is the time for action. We’re in a war here. A race to the top. We can show you how to teach whole courses of perfectly aligned CC$$ lessons with no thinking at all! After all, David Coleman has done that for you and the rest of a grateful nation. Where would we be without him? The Singaporeans would probably have completely overrun us by now!
We at InstaEduPundit will be looking for your check, Dr. Shor. And may your future as an InstaEduPundit be extraordinarily profitable!
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More profitable, certainly, than writing all those misguidedly compassionate, informed books based in actual experience attempting to create environments in which young people learn to think critically and creatively for themselves that you’ve been writing all these years! All the time and trouble you wasted, there, Dr. Shor, when you could have been an InstaEduPundit. Look at Michelle Rhee, David Coleman, Arne “Dunkin” Duncan. Not three years’ classroom experience put together and ZERO scholarship. And look where they are! Leaders in the Race to the Top of the big pile of Plutocrat cash!
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Seriously, now, everyone. If any here have not read Ira Shor, treat yourself. This man is everything that the InstaEduPundit is not. In an age where “The Real Thing” is the latest Big Lie from advertisers and PR mills, Ira Shor is the real real thing.
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Hey Ira…if you are not careful, the Waltons may sign you on for TFA at inner city schools as another 5 week vunderkind. If so, please demand that they place you with Deasy in LAUSD.
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Here’s my take on today’s “deformers” when compared to real “reformers” bltm.com/blog/2014/04/16/discrepancies-1
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I am adding a comment here, which I posted after the quick link to Pundit-clown David Brook’s article in The NY Times “When The Circus Descends.” His title is Ironic to the extreme, as HE is the clown act. http://www.opednews.com/Quicklink/Teachers-A-Call-to-Battle-in-Best_Web_OpEds-Attack_Battle_Career_Challenges-140416-581.html
My comment is below, and I hope you and some of the writers here might consider going to that general (progressive) NEWS site, and commenting on it, because ordinary folks are trying to figure out the truth, and need to hear the voices of TEACHERS, who tend to ‘preach to the choir’ on all the wonderful sites where important discussion evolve in the threads..
HERE’S MY COMMENT:
“Well, as my 10 year old granddaughter says, “everyone is entitled to an opinion.” Too bad it is so uninformed and published in this prestigious paper.
Perhaps, David might go to the blog of Diane Ravitch and actually learn what teachers are saying, and the true nature of the tests, which she examines in many excellent posts. He might learn that the common core has its purpose, to test, test and test, and that a core curricula is not the same as ‘standards for learning’ or a syllabus for LEARNING Objectives, which we in NYS have used forever to create lesson plans that meet real goals for learning in each grade, and in each discipline.
He might even dig up the GENUINE standards — the Harvard 3rd level research on “The 8 Principles of LEARNING.” Not teaching!
LEARNING, which David believes he understands, without the benefit of a degree in pedagogy, or any practice. Perhaps he should become a pundit on the subject of medicine, where his knowledge base is equally insecure.
I highly recommend that he go to the Curmuducation blogspot, and read the essay, “The Wrongest Sentence Ever in the CCSS Debate.”Perhaps, he will gain some insight as to the philosophy that drove the non-educator businessmen who wrote the CC– this prescription for TEACHING, WHICH HAS NOTHING TO DO WITH learning and everything to do with enriching those who have monetarized the education ‘industry.
If not Peter Green makes it very clear in “The Failure of the CCSS” . Then, he might read Mercedes Schneider’s explanation of the Common Core.
He could go and read what this Colorado teacher explains about why she resigned.
But David did not need to read Robert Shepherd’s “How to Be and EduPundit Made EZ” as he has figured it out
PS Hey, Bob, Shulamith tells me she is carrying on a philosophical conversation with you.
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She is amazing! What a pleasure it has been to converse with her–so wise, so learned, so human. In some people, the soul is open, like a green field, like the wide expanse of the sky. She is one such.
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oh, BTW in the actual comment are the LINKS, so I hop it brings some folks to your great essay.
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Too bad most teachers are overqualified for this line of work. It seems easy and generously remunerative.
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Beware of geeks bearing grifts.
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Timeo Duncanaos et dona VAMentes.
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Exactly!
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Love your list, and the intellect that’s behind this satire. Put the words in a spreadsheet and generate an endless array of snake-oil claims. Someone did an academic jargon generator on a website. Similar idea I guess, but not nearly as spirited and memorable.
I just read a Kappan article under the banner of “Leadership” where a person who seems to be clueless about teaching is given the space to show how badly literature can be mangled by the CCSS.
The editor(s) of this once reliably reputable magazine seem to be clueless about what they are promoting as “leadership.” The author is the manager director of Uncommon Schools and author of “Great Habits, Great Readers,” ( 2013).
His article is all about complying with the CCSS, hovering over 6th graders and using codes to communicate quickly on whether they are on track to come up with the one and only correct meaning, the error-free answer to questions about the figurative and connotative meanings in the text–close reading of course.
The teacher has chosen a short story by Amy Tan called “Fish Cheeks.” The author of the article portrays her as a good teacher for placing ” a check-mark next to each piece of correct evidence” and circling “evidence or explanations that require correction.”
The author refers to the teacher’s “laser-like feedback,” ability “to target exactly what students need” to meet standard 6.4 and achieve “rigor” and accomplish “deep instruction” in just 10 minutes while “giving nearly every student individualized coaching…”. Some one posted a video-equivalent of this sort of teaching aided by computer software for tracking compliance with with the CCSS, student and teacher time on task, and the rest.
Unfortunately, the author and the teacher he appears to mentoring seem to have no understanding that literature is not created for the reasons that the teacher is using to organize her instruction, namely to comply with CCSS 6.4. Even without the CCSS, figurative language and connotative meanings are not the stuff from which only one correct answer can or should be fashioned.
In the meantime, the students in this narrative do not get to talk about context of the story, or the characters, or the amazing imagery in Amy Tan’s story, especially of the Chinese feast being prepared in the kitchen, complete with:
“A slimy rock cod with bulging eyes that pleaded not to be thrown into a pan of hot oil. Tofu, which looked like stacked wedges of rubbery white sponges. A bowl soaking dried fungus back to life. A plate of squid, their backs crisscrossed with knife markings so they resembled bicycle tires.”
The kids did fixate on bicycle tires as a “piece of evidence,” but they were sluggish in using that evidence to “build an argument.”
This is the farce and the tragedy of teaching literature under the CCSS using the method recommended by David Coleman, appreciated by Bill Gates, and mindlessly approved for publication in this journal titled “When students don’t meet the bar.” (It is possible the author did not select the title. See pages 72-73 April, 2014 Kappan).
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Ah, the Kappan. Remember when they regularly ran a column by Gerald Bracey?
For anyone unfamiliar with Dr Bracey, here is one of his articles you may enjoy
Click to access bracey_standard-tests.pdf
Also wrote several books.
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“Unfortunately, the author and the teacher he appears to mentoring seem to have no understanding that literature is not created for the reasons that the teacher is using to organize her instruction, namely to comply with CCSS 6.4.”
Well said, Laura.
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“students in this narrative do not get to talk about…”
Kids don’t get to talk period there, except when called upon to recite the one right answer. Uncommon Schools is noted for Doug Lemov’s rigid SLANT expectations of children. How thoroughly disgusting that Kappan is promoting the military style approach of a no-excuses charter school test-prep chain as “leadership” in education.
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Thanks for this background. I posted my reaction to this article before looking up Uncommon Schools. Kappan editors now invite comments to articles via Facebook. I don’t do Facebook (or Tweets).
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You’re welcome. I don’t do Facebook either. I can’t stand it. (I do tweet but very rarely.)
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Bob, you are so funny. I love you sense of humor!
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totally agree!
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Your response means a lot to me, Ang. Thank you!
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Thanks, Susan!
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Robert, Your spin deserves a video version, perhaps performed in the spirit of the late George Carlin who made me realiza how important “stuff” is. And wow do I miss Gerald Bracey.
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You and me both, Laura!
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I miss both of them. They brought so much clarity to this insane world.
Sometimes, I feel like Moses condemned to wandering in the desert for 40 years so the old fogies and misguided ogres die off before entering the Promised Land, but the wrong people are dying.
May God bless Diane and keep her healthy for many more years to come.
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“but the wrong people are dying.”
You got that right, my friend!
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