Arne Duncan announced that he plans to hold a national competition for a redesign of the high school. He wants to dangle $300 million (if Congress agrees) for those who come up with the best redesign of the American high school. He is thinking STEM, technology, and other such big ideas.

As I read of this idea, I couldn’t help but remember back to 1991 when the first President Bush assembled smart people like Lamar Alexander as secretary and David Kearns (CEO of Xerox) as deputy secretary. David Kearns created a national competition to design the school of the future. The prize was $50 million (raised in the private sector) for the best plan to create “Néw American Schools.”

A new non-governmental organization was created to oversee the competition. It was called the Néw American Schools Development Corporation. Ten or 12 teams won the money. Their ideas were all over the place. The money was duly awarded.

So far as I know, not a trace remains.

Corporate types love the idea of incentivizing bold innovations by holding out big money for the winners.

But it is not the way to change schools. Schools are embedded in their communities. They reflect their communities. Schools change and evolve as society and the economy change.

Someday our educational leaders will grow a sense of humility. We may someday have leaders who don’t try to treat schools like businesses. Schools are not part of the free market. They are community institutions, and their values, practices, and mores are not those of the market economy. They do not compete to win. They exist to nurture students and educate them, not to turn a profit.