Who Spends the Most to Advertise on Google?

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1. Jeff p says:

   December 1, 2012 at 2:00 pm

   No surprise here. Heard last week that K12 spent over $21M on advertising. Especially marketing to children like cigarettes companies used to do.

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2. Diana Senechal says:

   December 1, 2012 at 2:22 pm

   It doesn’t surprise me, but in this case I think it will backfire. Whenever I see a University of Phoenix ad, I think, “what a joke,” or “someone’s getting ripped off,” or “they must be desperate.

   Advertising can be effective, yes, but when a school does it to that degree, it comes across as shady. Couple that with this institution’s reputation–and you get not only shade, but murk.

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3. Noah E. Gotbaum says:

   December 1, 2012 at 3:09 pm

   “The S&P 1500 Education Services index has lost three-quarters of its value since April 2010, including a 50 percent decline in 2012”

   Despite the massive marketing campaigns, and the unbridled support of both political parties and the media – many of whom, like the Washington Post and NewsCorp, have their hands in the cookie jar – smart investors may be waking up to the fact that this sought-after $1,000,000,000,000 (one trillion $) privatization gravy train may have even less investment value than educational value.

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