This may surprise you.
Or if you read this blog regularly, it won’t.
It is a big for-profit corporation that sells education.
No surprise here. Heard last week that K12 spent over $21M on advertising. Especially marketing to children like cigarettes companies used to do.
It doesn’t surprise me, but in this case I think it will backfire. Whenever I see a University of Phoenix ad, I think, “what a joke,” or “someone’s getting ripped off,” or “they must be desperate.
Advertising can be effective, yes, but when a school does it to that degree, it comes across as shady. Couple that with this institution’s reputation–and you get not only shade, but murk.
“The S&P 1500 Education Services index has lost three-quarters of its value since April 2010, including a 50 percent decline in 2012″
Despite the massive marketing campaigns, and the unbridled support of both political parties and the media – many of whom, like the Washington Post and NewsCorp, have their hands in the cookie jar – smart investors may be waking up to the fact that this sought-after $1,000,000,000,000 (one trillion $) privatization gravy train may have even less investment value than educational value.
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