When former City Council member Eva Moskowitz started in the charter school industry, her goals were clear: she planned to open schools in Harlem to save poor black and Hispanic children. She called her chain Harlem Success Academy and it was branded HSA. She said early on that her goal was to open 40 schools.

Now she is opening schools in some of the most affluent neighborhoods in Manhattan and Brooklyn, and the name of her chain has changed. It is no longer Harlem Success Academy. It is simply Success Academy. And about that goal of 40 schools? That’s gone too. She is up to 18 schools, but she says she’s flexible about the goal. It might be 30 or 40 or 50. Whatever.

Having just gotten the endorsement from the State University of New York to double her administrative fee to 15% per student (about $2000 per student), it is lucrative to keep expanding. And since she has some major Wall Street hedge fund managers on her board, the future is golden for Success.