Dan Rather warns about the danger of one-man control of a major social media company. He had Elon Musk in mind. Musk is supporting Trump, and he is using Twitter, his personal megaphone, to help Trump and smear Harris.

I have been locked out of Twitter since mid-July, because Twitter says I am underage. Really! So I am no longer influenced by Musk propaganda. But millions of other people are.

Rather writes on his blog “Steady”:

Imagine having the ability to instantly lob information, true or not, to millions of people across the globe. Elon Musk, the owner of X (formerly known as Twitter), has that ability. One would hope that with that power would come responsibility. In a perfect world, the owners of social media companies would be fair-minded and objective. Alas.

For all the talk of social media reform after 2016 and the Facebook fiasco when misinformation ran rampant across that platform, it now appears that Musk has decided not only to support the Republican candidate for president but to personally help spread misinformation about voting and the election.

Plus, in 2024, Musk has more powerful tools than Facebook ever imagined eight years ago. Artificial intelligence is coming into its own, and the dangers it presents to our democracy are profound.

Musk has recently released an AI chatbot, which, if you don’t know, is basically a computer that can simulate a human conversation. Musk named his Grok, and within hours of President Biden bowing out of the race, it created a post that read: “The ballot deadline has passed for several states for the 2024 election,” naming nine states: Alabama, Indiana, Michigan, Minnesota, New Mexico, Ohio, Pennsylvania, Texas, and Washington. The message suggested that Kamala Harris had missed the filing deadline to get on the ballot in those states.

This is 100% false and was shared with millions of users on X.

Secretaries of state in five of the nine states have written a letter to Musk urging him to “immediately implement changes” to Grok. I’m not holding my breath.

When Grok was launched late last year, Musk called it the anti-“woke” chatbot — his characterization. He said he wanted the AI search assistant to “answer spicy questions that are rejected by most other AI systems.” Those other AI systems, powered by OpenAI, Google, and Microsoft, are specifically designed to avoid controversial topics.

But it’s not just Grok that is pushing out lies. Musk himself reposted a manipulated version of Harris’s first campaign video. It featured an altered voice track that sounds just like Harris. In it “she” says she didn’t “know the first thing about running the country” and that she is the “ultimate diversity hire.” Musk tagged the video as “amazing” and didn’t include a disclaimer. His post has garnered 135 million views, so far. It has not been taken down.

Talk about strange bedfellows. Over the years, there has been no love lost between Musk and Donald Trump. As recently as May, Trump was a vociferous and vocal proponent of the oil and gas industry. Remember the Mar-a-Lago get-together where he promised to end Biden’s green energy initiatives, including his electric vehicle policies, in exchange for $1 billion in campaign contributions?

Apparently Musk and Trump have mended some pretty tall fences. For his part, Musk has promised lots of cash to the pro-Trump America PAC. Maybe Trump didn’t get what he asked for from his oil and gas friends.

The Musk-backed America PAC is already helping Trump in swing states. The PAC’s website is tricking people into sharing personal data. The site promises to help people register to vote, but when a user enters a zip code in a battleground state, after also giving their name and phone number, they are directed to a page that says “thank you.” They are then asked to “complete the form below.” But there is no form. And there is no redirection to a voter registration site.

In exchange, Trump now thinks electric vehicles are “incredible.” What a shocker. At a rally in Georgia on Sunday, Trump told his supporters, “I’m for electric cars. I have to be because, you know, Elon endorsed me very strongly. So, I have no choice.”

The Michigan secretary of state is investigating Musk and the PAC. “Every citizen should know exactly how their personal information is being used by PACs, especially if an entity is claiming it will help people register to vote in Michigan or any other state,” a spokeswoman for the secretary of state’s office said.

In 2022, President Barack Obama gave a speech at Stanford University about the dangers of artificial intelligence, foreseeing that “regulation has to be part of the answer” to combating online disinformation. His closing thought is a reminder that AI can be a help as well as a hindrance — but that it can’t exist in a vacuum.

“The internet is a tool. Social media is a tool. At the end of the day, tools don’t control us. We control them. And we can remake them. It’s up to each of us to decide what we value and then use the tools we’ve been given to advance those values,” Obama said.

For all intents and purposes, social media has become our town square — but unlike most communities, it has no sheriff, and it very much needs one. In his or her absence it is up to us, social media’s users, to be wary consumers.