Celinda Lake and Mac Heller have written a hopeful analysis of the 2024 electorate. The voters of 2024 are different from the voters of 2020 or any other year. To read their article in full, open the link.
They write:
It’s easy to envision the 2024 presidential election becoming the third straight contest in which a veteran Democrat goes up against Donald Trump. Once again, the Democrat wins the popular vote but swing states are tighter. Could go either way — and has, right?
But things are very different this time, and here’s why: The candidates might not be changing — but the electorate has.
Every year, about 4 million Americans turn 18 and gain the right to vote. In the eight years between the 2016 and 2024 elections, that’s 32 million new eligible voters.
Also every year, 2½ million older Americans die. So in the same eight years, that’s as many as 20 million fewer older voters.
Which means that between Trump’s election in 2016 and the 2024 election, the number of Gen Z (born in the late 1990s and early 2010s) voters will have advanced by a net 52 million against older people. That’s about 20 percent of the total 2020 eligible electorate of 258 million Americans.
And unlike previous generations, Gen Z votes. Comparing the four federal elections since 2015 (when the first members of Gen Z turned 18) with the preceding nine (1998 to 2014), average turnout by young voters (defined here as voters under 30) in the Trump and post-Trump years has been 25 percent higher than that of older generations at the same age before Trump — 8 percent higher in presidential years and a whopping 46 percent higher in midterms.
Similarly, though not as drastic, we have seen a 7 percent increase in voter registration among under-30 voters since Gen Z joined the electorate. In midterm elections, under-30s have seen a 20 percent increase in their share of the electorate, on average, since Trump and Gen Z entered the game.
Yet Trump is not the deciding factor for these voters. When pollsters ask why, Gen Z voters say their motivation is not a party or candidate. It is, instead, strong passion on one or more issues — a much more policy-driven approach than the more partisan voting behavior of their elders.
Celinda Lake, a Democratic Party strategist, was one of two lead pollsters for Joe Biden’s 2020 presidential campaign. Mac Heller is a documentary film producer, most recently of “Rigged: The Voter Suppression Playbook.”

Polls, especially at this stage of the election cycle, are too volatile and unpredictable in regard to 2024. It blows my mind that political reporting continues to salivate over the numbers as soon as they are produced. Then they act as if the results are firm. I get a sense that younger voters get this.
LikeLike
I’ve read similar pieces from others that crunch the same numbers and come to the same conclusions.
LikeLike
I can only hope that Celinda Lake and Mac Heller are correct in their assessment of what’s going to happen in the next presidential election. I like Biden and I will certainly vote for him again but the GOP will go after Biden’s age and his elderly appearance and occasional verbal flubs and flops. The right wing media complex have already slimed Biden as being senile and non compos mentis 24/7.
LikeLike
Yes, even though with Biden it’s “occasional” but with trump it’s FREQUENT!
And “elderly appearance?” When their “candidate” uses clown makeup?
LikeLike
A good campaign ad would show ‘23 SOTU address when Biden adlibs & gets Repubs to agree no cuts Social Security, Medicare. He’s savvy enough to pull that off.
LikeLike
Interesting, optimistic article, but we heard a version of this in 2016.
And I have NEVER read an analysis that tries to account for the effect of years of state and local gerrymandering, harassment of pole workers and county officials, and reduction in polling places and mail-in ballot sites, by the treason movement.
LikeLike
A (rather ghoulish) thought occurred to me recently. What if Trump and Biden both died or were incapacitated next year, after the primaries but ahead of the general election?
LikeLike
I have thought of that as well. A more likely outcome might be Trump’s incarceration and or Biden’s incapacitation. The VP choice would seem to need broad appeal. In either case this appears difficult to find
LikeLike
I hope she’s right and the big BUT,
*There may be millions more eligible to vote – will they vote?
*Where will the 74M 2020 Trump voters go?
* Will Trump and DeSantis continue to joust up until election time?
* What happens in the world over the next 15 months matters
* How will the candidates age influence voters?
in other words ….. a long road aheard
LikeLike
Various pollsters and pundits speculate about who the GOP nominee for President will be. They should ask the duo of Charles Koch and right wing Catholic power brokers. Just as they chose Trump’s pics for SCOTUS, they will select the nominee for president.
LikeLike
There seems to be an elitist desire for Youngkin. Few seem very interested in the current slate as it stands now.
LikeLike
Youngkin ticks all of the boxes for conservatives- Harvard grad and right wing religious, he visited a Latter Day Saints temple and said, Virginia was the, “First state to forge religious freedom into the fabric of our nation.”
What he means is the implementation of God’s White patriarchal law that robs Americans of their individual freedoms.
“Mormon- Catholic Alliance- Quiet Partners Behind Christian Right’s Religious Discrimination Agenda”- Political Research Associates
LikeLike
Rupert Murdoch has urged Youngkin to enter the race
LikeLike
lol! Lake was Biden’s strategist stay home in the basement, have no rallies, no tough questions, just shut up hahahahahaha.
Hoping there is no plandemic, ww3, or a cyber attack shut down if paper ballots one day voting with voter ID trump has 120 million votes.
Nobody can beat TRump unless the radical party continues to impeach, raid and try to find anythingggggg they can on a political candidate, sad and pathetic
LikeLike
Trump hasn’t won a popular vote yet and his midterms have been a disaster for MAGA. The Beatles tune sums it up nicely..https://www.youtube.com/watch?v=f70Z3cvrQd0
LikeLike
You mean the popular vote for basically california and new york (which is way more red now). 70-0nlead in the electoral too bad.
LikeLike