The Washington Post writes here about MIchael Bloomberg’s unusual campaign: Skip the early primaries, inundate the key states with unprecedented spending.

Unlike Trump, Bloomberg has experience in running for office and winning, and he has executive experience as a three-term mayor of New York City. Unlike Trump, Bloomberg is a real billionaire, with assets of more than $50 billion. He is good on climate change and gun control.

He has liabilities, to be sure, including his racist “stop and frisk” policy, which prompted police harassment of hundreds of thousands of innocent black men. His education policies were a disaster, based squarely on NCLB strategies of high-stakes testing and choice. His corporation was sued for gender discrimination repeatedly by women employees. He is unlikely to be concerned about income inequality or wealth inequality, both of which have directly benefited him.

But Trump has lowered the bar on racism and sexism and preferential treatment of the 1%.

Bloomberg is prepared to saturate the nation with TV and internet ads. He has already hired a campaign staff of hundreds of people. And he has just begun.

The campaign has been offering field organizers salaries of $6,000 a month, a 70 percent premium from the going rate of $3,500 paid by the campaigns of Sens. Elizabeth Warren (D-Mass.) and Bernie Sanders (I-Vt.).

It has picked up key hires such as Dan Kanninen, a former aide to former secretary of state Hillary Clinton in 2016 and to Sen. Barack Obama (D-Ill.) during his successful 2008 campaign; former Obama organizer Mitch Stewart; Obama’s former Ohio strategist Aaron Pickrell; and Gary Briggs, a former top marketing executive for Facebook and Google.
The money they have been sending out the door for advertising is record-setting. Since his campaign launch on Nov. 24, Bloomberg has spent or reserved about $60 million in television and radio ads, with no sign of slowing down.

Taken together, the top four polling Democrats in the race — former vice president Joe Biden; South Bend, Ind., Mayor Pete Buttigieg; Sanders and Warren — have spent about $28 million on similar ads all year.

He has also purchased $4.6 million of Google ads, from YouTube spots that run alongside video game streamers to classic search promotions. That is more than any other Democratic campaign has spent over the full year, according to the company. On Facebook, his spending over the past week ran at more than $170,000 a day, 2½ times the level of President Trump’s reelection campaign and about three times more than Tom Steyer, the other billionaire Democrat seeking the nomination. All of his digital ads are focused on increasing his support and recruiting staff, rather than the fundraising that occupies other campaigns.

He could spend $1 billion, $2 billion, without putting a dent in his vast fortune. His candidacy will test the question of whether one of the richest men in history can step into a presidential election and buy it.