The rightwing, anti-union Walton Family Foundation has funded a group called Innovate to push charter schools as the solution to achievement gaps in San Francisco.
Innovate targets Black and Latino families and peddles the hoax that charters have the secret formula for closing achievement gaps that are rooted in poverty.
“Innovate is a South Bay-based group founded in 2013 and describing itself as a “nonprofit organization whose mission is to build the parent and community demand for world-class public schools, and to accelerate the growth of these schools, particularly for low-income students and students of color.”
“Fair enough. But achieving this end has, reliably, taken the form of agitation for charter schools. The organization is generously funded by pro-charter outfits such as the Walton Family Foundation, which has put hundreds of millions of dollars into bankrolling taxpayer-funded, privately operated schools nationwide. Innovate’s own founding documents state that its raison d’être is to “focus on education reform that will support the creation of new charter schools and innovative district schools, parent choice, and strong systems of accountability.”
“Prior to turning its eyes to the north, Innovate won contentious battles in the San Jose area, besting opponents claiming that charter schools are cannibalizing the public system. They began quietly cultivating black and Latino parents in the Bayview and Mission two years ago, but it’s only in the last several months that this has garnered much attention. The organization began saturating area residents’ social media feeds with links to its report claiming San Francisco schools are the very worst in all of California for poor students of color.
“(The district disputes Innovate’s use of the data — but there’s no way to make the stats look good; generations of minority parents have complained that San Francisco’s schools have failed them, and the gaping achievement gap shows no indications of narrowing in the short term.)
“Innovate’s report is titled, “A Dream Deferred,” a Langston Hughes reference lost on few. Also lost on few is the exquisite quality of this document’s online form, which allows readers ample opportunity to share it with elected officials — and share their personal data with Innovate — at the push of a button.
“Innovate’s most recent tax forms indicate it grossed more than $4 million in 2015 alone, and its slick materials, excellent website, and a communications staff dwarfing the San Francisco Unified School District’s are indicative of that.”
Innovate implied that it has the support of the NAACP, but failed to mention that the state and national NAACP have called for a moratorium on new charters. They used the words of Amos Brown, the head of the local NAACP, and he was unhappy.
““You can tell everybody you see, whether in hell or heaven, that it is not my position to support Innovate and their move for charter schools,” Brown told us. “I want to make it crystal clear to those people: They are not to use my name in support of no charter school! I don’t appreciate this one bit.”
”Mission Local has heard many such stories: Innovate staff packing public meetings and clapping and shouting at the right times; Innovate employees crashing seminars intended for parents, participating in them, and scouting for recruits; Innovate staff trying to gain entry into community organizations.
“These are tactics more befitting campus Marxists or Lyndon LaRouche acolytes than a multi-million-dollar nonprofit with dozens of employees and a coterie of extremely wealthy backers. But the strategies employed by scrappy ideological groups do work — and can be even more effective when you have big bucks on-hand to pay professional organizers.”
Innovate is preying on parents’ hopes and fears. You can be sure that parents will never hear about the many failed charters that litter California, Tennessee, Nevada, Michigan, and other states.

Parents for Public Schools of San Francisco does a great job of promoting all public schools in San Francisco and involving all the different communities. They hold workshops in multiple languages training parents to be leaders in their school communities. It’s an excellent advocate for local public education: https://www.ppssf.org/
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That’s good to know because you are facing a formidable PR machine backed by Walton money. I hope you have language minority parents reaching out to other parents. I taught ELLs for many years, and their parents were wonderful people. However, they were fearful and yet very trusting at the same time, which makes them easy candidates for propaganda. Parents need to understand that their children lose the types of protections under the law that are afforded to all public school students when they transfer their child to a privatized charter.
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The public schools shoot themselves in the foot by embracing Common Core and similar anti-knowledge/ pro-skills standards. The achievement gap is a KNOWLEDGE gap. Minority kids have the same in-born mental skills that others have, but they don’t get the same robust stream of knowledge transmission that wealthier kids get. If schools want to lift up the underachieving kids, they need to get serious about systematically feeding hungry minds with knowledge. Common Core is a starvation diet. See E.D. Hirsch’s “Why Knowledge Matters” for a fuller explanation of this thesis.
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Of course poverty is another cause of the achievement gap, but unlike poverty , curriculum is within the schools’ control Because of their embrace of faulty models of mental development, the schools are failing to make curriculum decisions that would greatly help the underachieving kids. This needs to change.
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Hirsch embraced Common Core initially. He realized after a few years that it was a disaster.
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I was going nutsy when Andy Borowitz was on vacation. Anyone else out there who could not get through each harrowing news day in America in this era without “Not the News” like this?
“WASHINGTON (The Borowitz Report)—Donald J. Trump issued a stark warning to the nation on Monday that, if elected President, Oprah Winfrey would force Americans to read.
“This is a woman who, every chance she got, told people to join her book club,” Trump told reporters. “If she were President, you better believe that she would make every single American join that book club.”
Claiming that Winfrey “never met a book she didn’t like,” Trump accused her of planning to institute an “individual book mandate,” which would require non-reading Americans to pay as much as two thousand dollars a year for refusing to read a book.
“People were worried about Obama coming to their homes and taking away their guns,” Trump said. “Oprah will come to your homes and leave books there, which is far, far worse.”
Joining Trump in his remarks was the Education Secretary, Betsy DeVos, who warned about the dangers of Winfrey’s pro-book agenda.
“I am a firm believer in school choice,” DeVos said. “And central to that is the choice not to read.”
Andy Borowitz
https://webcache.googleusercontent.com/search?q=cache:hsj4zp5YGTsJ:https://www.newyorker.com/humor/borowitz-report/trump-warns-that-president-oprah-would-force-americans-to-read+&cd=2&hl=en&ct=clnk&gl=us
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This is a GREAT one! Thanks, R4A! EVERYONE should subscribe.
(I wondered where he’d been–I subscribe, & hadn’t been getting any.)
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¡Gracias por publicar este artículo acerca de nuestras escuelas públicas de San Francisco! Innovate is infiltrating our local churches and sanctuary city organizations to prey on our most vulnerable families. I have been witnessed to their tactics at my son’s school (cited in the article and on my blog) and I have been horrified. This organization has deep deep pockets and is taking advantage of the inequities that exist in school funding between districts that serve poor vs. rich families. We don’t see Innovate spending their corporate dollars to add resources to schools, such as social workers, higher paid experienced teachers, or lower class sizes. Their motive appears to be exclusively on demanding charter schools, such as KIPP and Rocketship.
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The first line of defense of any business is to protect “their brand” to keep the money flowing. Students’ needs will take a backseat to protecting the corporation. Businesses do not operate as a public service. Their main function is to generate profit, even if they are considered a non-profit. This implies they will be constantly looking for ways to lower the bottom line. This will translate into cutting services and increasing class size to make the numbers work. Parents should be skeptical of any claims corporations make.
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There are and have been many such groups. The NPE should continually publish a list of such astroturf groups throughout the U. S. and list their funders so that we know who needs watching. In L.A., there are many with deceptive names such as Parent Revolution, Inner-City Struggle etc.
Or don’t do it and just let them have our public institutions.
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Our local charter school was started by a bunch of school superintendents. It is online schooling in a computer lab with a warden. People here “charter school” & think it’s special or better, but that isn’t necessarily so. Charter schools are not the answer. Real education for all our children should be happening.
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Online instruction is the cheapest and lowest level of stimulus-response learning ever. A steady diet of screen time is harmful to young people that need to learn in a social setting. So called personalized learning is computers all the time. Don’t be fooled!
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Common Core lesson regarding Propaganda … Um … ???
Click to access Common%20Core%20-%20Continuum%20Grade%207.pdf
In the meanwhile, people like the Waltons are “experts” at using ALL 7 Propaganda Techniques, where ever they go and whatever they monetize:
1. Propaganda
2. Glittering Generalities
3. Transfer
4.Testimonial
4. Plain Folks
5. Bandwagon
6. Fear
7. Unwarranted Extrapolation
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Spot-on post, Yvonne. Am copying the Propaganda Techniques (I was a middle school LD Resource Teacher for 13 years, & we taught
PTs in 7th Grade.) Important to remember, & to spread the word among parents & communities. Thank you.
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