The New York Times reviewed Trump’s business ventures over the recent past. Each was announced as the biggest, the best, the greatest, the most.

https://www.google.com/amp/mobile.nytimes.com/2016/10/07/us/politics/donald-trump-business-deals.amp.html

Hype, spin, lies. Like his promises to being back jobs lost to automation or to countries where workers make a few dollars a day.

“When Donald J. Trump unveiled his new online travel booking venture, GoTrump.com, he said in a promotional video in 2006 that customers would “love everything I put on this site.” “There’s nobody better,” he added. “There’s nobody even close!”

“A few months later, ground was broken for Trump Tower Tampa, a project he said would “redefine both Tampa’s skyline and the market’s expectations of luxurious condominium living.”

“And when he signed a long-term deal with the fledgling U.S. Pro Golf Tour that summer to become a partner on a new championship series, he proclaimed that “there is no doubt the talent level is among the highest in the world.”

“The travel venture never took off. The tower in Tampa, Fla., was not built. And the golf championships? Mr. Trump withdrew as the tour fell apart.

“Moving past a disastrous period that led to a loss on paper of more than $900 million — possibly freeing him from federal income taxes for years — Mr. Trump became a one-man factory of big ideas, churning out a constant stream of projects and promises. Together they fed the image of Mr. Trump as an American Midas, the foundation of his argument for why he would make a great president.”