It is not bad enough that Governor Tom Corbett and the Pennsylvania legislature are starving the Philadelphia public schools of basic necessities. Here comes the charter lobby to launch an expensive media campaign to persuade parents to pull their kids out of the public schools and put them into charters.

Politico reports:

“SCHOOL CHOICE HITS THE AIRWAVES: Proponents of school choice have launched a major PR blitz in Philadelphia. For the next four weeks, they’ll saturate both morning TV and the evening news, on all four major channels, with 30-second spots featuring parents talking about why their kids are thriving in charter schools. Similar messages will pop up on Twitter and in web ads, and organizers are considering adding radio, too. The goal: Prod civic leaders and school officials to open up the system by making it easier for students to transfer among district-run schools – and, above all, by authorizing more privately-run charters. The campaign is organized by Choice Media, a nonprofit news service that focuses heavily on school choice. Executive director Bob Bowdon won’t name his funders; he told Morning Education that he wants to keep the focus on parents and students, not the money behind the (decidedly pricey) campaign. Watch the ads:http://bit.ly/1s9H2rw and http://bit.ly/1pkXhKG”

Bob Bowdon is a choice zealot. in 2009, he produced a movie called “The Cartel,” mostly about public education in New Jersey. He portrayed the teachers’ union as akin to a mafia-type organization and the public schools as rife with corruption. His solution: vouchers and charters. He surely won’t mention the 18 Philadelphia charter schools that were the subject of federal investigation for financial mis dealing.