Emily Talmage warns that data mining is happening 24/7, whenever children (or adults) go online, at school or at home.

On Monday, the FBI published a public service announcement alerting parents that “smart toys” and entertainment devices for kids may be collecting vast amounts of data about their children.

“The collection of a child’s personal information combined with a toy’s ability to connect to the internet or other devices raises concerns for privacy and physical safety,” the notice warns.

Major news outlets across the country are now sounding the alarm, encouraging parents to research privacy agreements and to find out who has access to their children’s data.

Despite the sudden and urgent concern for children’s privacy, however, the reports have thus far ignored the biggest elephant in the room…

the fact that massive data collection is happening in our schools every single day.

As school districts across the country implement one-to-one digital device initiatives, school testing policies shift to include ongoing “formative” assessments, and data collection expands beyond academics to include highly sensitive psycho-social information, data collection in schools is at an all time high.